Department of ENGLISH CULTURAL STUDIES NCR

Syllabus for
Bachelor of Arts (Media, Public Affairs)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141C GROUP AND TEAM EFFECTIVENESS Multidisciplinary Courses 3 3 50
BBA141D TALENT MANAGEMENT Multidisciplinary Courses 3 3 50
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST144-1N CRIME FICTION: AN INTRODUCTION Multidisciplinary Courses 3 3 50
LAW144 ENVIRONMENTAL LAW Multidisciplinary Courses 3 3 100
LAW150 CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS Multidisciplinary Courses 2 2 100
MED001-1N FOUNDATIONS OF MEDIA AND PUBLIC AFFAIRS Bridge Courses 2 2 50
MED101-1N INTRODUCTION TO MEDIA AND COMMUNICATION Major Core Courses-I 4 4 100
MED141-1N MEDIA AND SOCIAL MOVEMENTS Multidisciplinary Courses 3 3 50
MED161-1N WRITING FOR NEWSPAPERS Skill Enhancement Courses 3 3 100
MED162-1N DESIGN AND LAYOUT Skill Enhancement Courses 3 3 100
POL101-1N INTRODUCTION TO POLITICAL THEORY Major Core Courses-I 4 4 100
POL141-1N GANDHIAN THOUGHT Multidisciplinary Courses 3 3 50
POL142-1N GLOBAL POWER AND POLITICS Multidisciplinary Courses 3 3 50
PSY141 ADVERTISEMENT PSYCHOLOGY Multidisciplinary Courses 3 3 100
SOC142-1N DIGITAL TECHNOLOGY AND URBAN TRANSFORMATIONS Multidisciplinary Courses 3 3 50
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142AN ADVERTISING AND SALES PROMOTION TECHNIQUES Multidisciplinary Courses 3 3 50
BBA142BN EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS Multidisciplinary Courses 3 3 100
BBA142DN WEALTH MANAGEMENT Multidisciplinary Courses 3 3 50
COM151N DIGITAL MARKETING Multidisciplinary Courses 3 3 100
ECO101-2N INTRODUCTORY MICROECONOMICS Major Core Courses-II 4 4 100
ECO102-2 STATISTICAL METHODS FOR ECONOMICS Major Core Courses-II 4 4 100
ENG181-2 ENGLISH Ability Enhancement Compulsory Courses 3 2 100
LAW146N LAW AND PRACTICE OF INTELLECTUAL PROPERTY Multidisciplinary Courses 3 3 100
MED102-2N REPORTING AND EDITING Major Core Courses-I 4 4 100
MED103-2N MEDIA AND POLITICAL STRUCTURES IN INDIA Major Core Courses-I 4 4 100
MED142 DIGITAL STORYTELLING TECHNIQUES Multidisciplinary Courses 3 3 50
PSY156N PSYCHOLOGY OF RELATIONSHIPS Multidisciplinary Courses 3 3 50
      

    

Department Overview:

The Department of English and Cultural Studies, in consonance with its mission statement, is committed to promoting an intellectual climate through artistic creation, critical mediation and innovative ideation. The department encourages students to engage critically with literary aesthetics, historic and socio-cultural debates and develop a unique perspective in liberal arts.  Located at Delhi-NCR, the Department of English & Cultural Studies offers courses in core areas of literary and cultural studies along with hands-on modules in multimedia production. Our dual focus on literary studies and communication enable our students to pursue diverse careers in academia and industry. The department also has a range of extra-curricular activities through department association and clubs which enable a well-rounded development of our students. The Value-Added Courses offered by the department are designed to enhance the potential for employability of our graduates.

Mission Statement:

Vision

Towards a critical reading of the Self, the Society and the Imagined.

 Mission

 The Department of English aspires to promote an intellectual climate through artistic creation, critical mediation and innovative ideation in a culture of reciprocal transformation. 

Introduction to Program:

 The three-year BA in Media and Public Affairs at CHRIST (Deemed to be University) Delhi NCR is a first of its kind programme in India, modelled after similar academic initiatives in premiere universities across the globe, while incorporating the guidelines of National Education Policy 2020.

 The programme covers theoretical perspectives in Communication, Journalism in all formats – print, electronic and online, Advertising and Public Relations. It also explores the theory and practice of Public Policy, key themes in Political Science and Economics, and governance in the digital era. Bachelor of Arts in Media and Public Affairs, an industry-integrated course will equip the students to acquire the knowledge and skills required to build a successful career in media industry and policy research. 

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Comprehend and analyze the contemporary media and communication landscape, and the political and economic affairs that decisively influence their lives and careers.

PO2: Acquire advanced media skills - creative writing, news reporting and editing, photography, television and radio production, and social media analytics so that they could become successful media practitioners.

PO3: Critically analyze various development issues along with their causes and propose evidence-based and research-driven policy prescriptions.

PO4: Become public policy practitioners and researchers, assisting governments and development agencies to resolve the pressing problems of humanity like poverty, ill-health, environmental degradation, illiteracy, skill deficit, and so on.

PO5: Transform themselves into better human beings and independent, responsible citizens who possess civic awareness, media literacy, and social skills to live dignified lives.

Programme Educational Objective:

PEO1: To impart analytical and comprehensive knowledge of contemporary media practices and political economy to students, thereby making them successful and ethically driven professionals.

PEO2: To equip students with advanced media skills ranging from creative writing to digital storytelling techniques, so that they may become skillful and competent journalists and communication professionals.

PEO3: To enable students to critically analyze the issues of (under)development and come up with evidence-based public policy solutions through critical and impactful research

PEO4: To equip students to become reflective practitioners in public affairs through careers in government/public service, development organizations, social enterprises, think tanks, and other agencies of social change

PEO5: To make students better human beings and citizens by building intellectual, emotional, interpersonal, and social competencies in parity with global standards.

Assesment Pattern

Continuous internal assessments and submissions are course specific

Examination And Assesments

The assessment methods developed by the course instructor include three internal assessments and an end-semester examination. Some papers also provide flexibility in the structure and the mode of administering these assessments. Continuous internal assessment will have centralized exam (mid- semester), written assignments, oral presentations, performances. End Semester Exams will have centralised exams, portfolio submission, Dissertations, performances.

BBA141C - GROUP AND TEAM EFFECTIVENESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The success of organizations are predominantly determined by the effectiveness of it people resources. To succeed in this global competition, it is imperative for the organizations to build hig performing teams. The core of building high performing teams is to understand team dynamics and build collaboration within teams, between teams and work as a team of teams. The course will enable the students to understand the nuances of team dynamics, experience the power of synergy working as a team and collaborate effectively for the benefit of personal, organizational and societal growth.

The course aims: 

        To facilitate better understanding of group and phases of group development

        To provide a deeper understanding of team dynamics and qualities of being a good team player

        Resolve team conflicts and build synergy

        Build trust, offer constructive feedback, coach and mentor others

To inculcate the spirit of working as a team

Learning Outcome

CO1: Define the concept of groups and stages of group development

CO2: Understand the nuances of working as a team and qualities of a good team player

CO3: Build teams, achieve synergy and resolve team conflicts.

CO4: Analyze and offer constructive feedback, coaching and mentoring.

CO5: Choose to collaborate effectively and work as a team

Unit-1
Teaching Hours:9
Group Dynamics
 

 

Concept of Groups, why people join groups, Phases of Group Development, Group Cohesiveness, Group Think, Group Decision Making, Techniques.

Unit-2
Teaching Hours:9
Understanding Teams
 

Concept of Team, Significance of working as Team, Difference between Work Groups and Work Teams, Types of Teams, Team Effectiveness, Qualities of a good Team Player, Self-Managed Teams.

Unit-3
Teaching Hours:9
Team Building
 

Concept of Team Building, Barriers to Team Building, Resolving Team Conflicts, Achieving Synergy through team work.

Unit-4
Teaching Hours:9
High Performing Teams
 

Building Trust and Credibility, Constructive Feedback, Coaching and Mentoring.

Unit-5
Teaching Hours:9
Outdoor Experiential Learning Activities
 

Bonding, Team Building, Trust Building, Team Competitive Games, Group Dynamics, Identifying High Performing Teams and Achieving Team Effectiveness.

Text Books And Reference Books:

Robbins, P.S. (2022) Organizational Behavior: International Version. 19th Edition, Pearson

Higher Education

 Leadership: Enhancing the lessons of experience by Hughes, R.L., Ginnett, R.C., & Curphy, G.J. (2019), 9th Edition, McGraw Hill Education, Chennai, India.

Essential Reading / Recommended Reading

       https://hbr.org/2016/06/the-secrets-of-great-teamwork

       https://www.forbes.com/sites/forbeshumanresourcescouncil/2020/09/16/14-characteristics-of-high-performing-teams/?sh=4708d51316c6

https://hbr.org/2021/10/5-things-high-performing-teams-do-differently

.

Evaluation Pattern

CIA 1- 10 MARKS

CIA 2- 10 MARKS

CIA3- 25 MARKS

ATTENDANCE- 5 MARKS

BBA141D - TALENT MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe.  They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business.  This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization

Learning Outcome

CO 1: 1. Demonstrate an understanding of key concepts, principles and models related to talent and knowledge management

CO 2: 2. Evaluate the importance of talent management in developing organizations

CO 3: 3. Learn to apply the theories and concepts studied in the classroom to practical situations

CO 4: 4. Analyse the various talent and knowledge management practices and their value to organizations

CO 5: 5. Solve the issues pertaining to talent and knowledge management

Unit-1
Teaching Hours:7
Introduction to Talent Management
 

Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management models: Process and Integrated model, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.

Unit-2
Teaching Hours:7
Creating Talent Management Systems
 

Building blocks for talent management strategy, Developing and implementing Effective Talent Management System, Measuring the effectiveness of talent management, creating talent management system for organizational excellence.

Unit-3
Teaching Hours:7
Competency mapping and approaches to talent management
 

Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies

Unit-4
Teaching Hours:7
Integrating Talent and Knowledge Management
 

Introduction to knowledge management, types of knowledge, Benefits of Knowledge Management, Integrating talent management and knowledge management, Role of Information technology in talent and knowledge management.

Unit-5
Teaching Hours:7
Recent Trends and Best Practices in Talent Management
 

Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking

Unit-6
Teaching Hours:10
Project Work: Field study & Report Submission
 

Experiential Learning Activity: Identifying any one organization in the manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders to understand how they manage and retain talent in their organizations.  

Text Books And Reference Books:

       Lance A. Berger, Dorothy Berger (2017): Talent management handbook, McGraw Hill New York.

 

       Mohapatra.M & Dhir.S (2022); Talent Management-A contemporary perspective (2022), Sage Publications

Essential Reading / Recommended Reading

       Mark Wilcox (2016), Effective Talent Management: Aligning strategy, people and performance, (1st ed.), Routledge Taylor and Francis Group.

       Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.

       Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,

       Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.

Sphr Doris Sims, Sphr Matthew Gay(2007),Building Tomorrow’s Talent : A Practitioner’s Guide to Talent Management and Succession Planning, Author House

Evaluation Pattern

Component

 

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

20

50%

10

CIA2

20

50%

10

CIA3

50

50%

25

Attendance

5

100 %

05

Total = 50

 

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Learning Outcome

CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.

CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.

CO 3: Develop and summarize the creative problem-solving technique and types of innovation.

CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.

CO 5: Create a business model for a start-up.

CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.

Unit-1
Teaching Hours:9
Introduction to Entrepreneurship
 

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Unit-2
Teaching Hours:9
The Entrepreneurial Process
 

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

 

Unit-3
Teaching Hours:9
Creativity and Innovation
 

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

Unit-4
Teaching Hours:9
Entrepreneurship Practice
 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Unit-5
Teaching Hours:9
Sources of raising capital
 

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

Text Books And Reference Books:
  1. Allen,K.R.(2011), “LaunchingNewVentures:AnEntrepreneurialApproach”,6thEdition.Mason,Ohio: South-WesternCengage Learning.
  2. Kuratko,DonaldF.Entrepreneurship:(2010) Theory,Process,Practice9thEdition.Mason,Ohio: South-WesternCengage Learning
Essential Reading / Recommended Reading
  1. Scarborough,N.M.(2011),“EssentialsofEntrepreneurshipandSmallBusinessManagement”,6thEdition. NewJersey:PrenticeHall.
  2. Verstraete,T.and Jouioson-Laffitte,E.(2012),“ABusinessModelforEntrepreneurship”,
  3. Cheltenham:EdwardElgarPublishingLtd.
  4. Poornima Charantimath,(2007) “EntrepreneurshipDevelopment-SmallBusinessEnterprise”,Pearson Education.
  5. RoberDHisrich,MichaelPPeters,DeanAShepherd,(2007), Entrepreneurship,(6ed.), The McGraw-Hillcompanies.
  6. RajivRoy,(2011),Entrepreneurship,(2ed.)OxfordUniversityPress
Evaluation Pattern

CIA I (a) Multiple Choice Questions (MCQ)

CIA I (b) Video Content Creation

 

CIA II Case Study Analysis

 

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

 

CIA I (a): Week 1 & 2: MCQ (5 Marks)


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

 

  1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
  2. References and sources should be mentioned as per APA 6th Edition, towards the end of the video.
  3. The video interview should be a minimum of 15 minutes.
  4. Last date for submission 10th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.


More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

 

  1. References as per APA 6th Edition, and Appendix.
  2. Detailed analysis of the problem and alternatives available should form part of the report.
  3. The written report should be a minimum of 6 pages.
  4. Last date for submission 30th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

 


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA III (b) Business Plan and viva-voce (10 marks)


The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a
creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions 
of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6th Edition, and Appendix.

Last date for submission 5th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

ENG181-1 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:7
1. The Happy Prince- Oscar Wilde 2. Sonnet 18- William Shakespeare
 
  • 1. The Happy Prince- Oscar Wilde
  • 2. Sonnet 18- William Shakespeare

Unit-1
Teaching Hours:7
Language
 

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Unit-2
Teaching Hours:6
1. Why We Travel-Pico Iyer
 

 Why We Travel-Pico Iyer 

Unit-2
Teaching Hours:6
language
 

Sentence fragments, dangling modifiers, faulty parallelism,

Unit-3
Teaching Hours:4
1. Thinking Like a Mountain By Aldo Leopold
 

Thinking Like a Mountain  By Aldo Leopold

Unit-3
Teaching Hours:4
language
 

Note taking

Unit-4
Teaching Hours:5
Aarushi-Hemraj Murder Article
 

 

Aarushi-Hemraj Murder Article 

Unit-4
Teaching Hours:5
Language
 

Newspaper report

Unit-5
Teaching Hours:4
1. My Story- Nicole DeFreece
 

 

 My Story- Nicole DeFreece

 

Unit-5
Teaching Hours:4
Language
 

Essay writing

Unit-6
Teaching Hours:4
Language
 

Paraphrasing and interpretation skills

Unit-6
Teaching Hours:4
Casey at the Bat- Ernest Lawrence Thayer
 
  • Casey at the Bat-  Ernest Lawrence Thayer
Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Additional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20 

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

EST144-1N - CRIME FICTION: AN INTRODUCTION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This is an introductory course to understanding the emergence and development of crime fiction as a literary genre. Once considered as popular literature insignificant to the canon, crime fiction exists as a genre that is relevant to the current times, especially to understand the society in which we live in today. This course will engage discussions on the concepts of crime and justice, and enable students to identify how crime impacts individuals and communities. Certain discourses will include socio-cultural understanding of crime and punishment, role of detectives and police officers and their interactions with civilians, and how gender, race, class, religion play a role in these narratives. Through this course, students will critically analyse textual works in the form of short stories, chapters, essays, novels, along with visual sources such as documentaries, films, television and web series and animated works.

 

 

 

 

Course Objectives

 

The objective of this course is to:

 

      Sensitise students to the real-world scenario of conflict and violence and its consequence thereof.

 

      Introduce crime fiction and its sub-genres

 

      Study the impact of crime on literature and society.

 

      Explore different forms of crime fiction from across the globe.

 

      Identify works of crime fiction that are yet unexplored such as regional works with linguistic variabilities.

 

Learning Outcome

CO1: Define crime fiction and identify its sub genres

CO2: Understand the evolution of crime fiction from mystery and puzzle stories

CO3: Contextually place the given work to comprehend the society, history and culture.

CO4: Engage with the emerging regional, national and global crime literature in the textual and digital space.

Unit-1
Teaching Hours:10
Background
 

This unit will focus on understanding how we define crime. It will look into various instances of crimes such as homicide, war crimes, white collar crime, physical assault, terrorism and so on, across societies in history. The unit will include how punishment and torture were used as tools to persuade the masses to follow law and order. Prison systems based on the panopticon will also be considered. This unit aims at understanding the society around us and how incidences of crime shapes our lives today.

Topics for Discussion:

 

 

 

      Crime

 

      War Crimes (Jews genocide, Russia Ukraine War, Kashmiri Pundit genocide)

 

      Homicide (Jack the Ripper murder case)

 

      Rape and assault (December 16th; Partition narratives)

 

      White Collar crimes (Frank Abagnale Jr, Harshad Mehta)

 

      Terrorism (9/11, 26/11)

 

      Punishment

 

      Torture Instruments

 

      Prisons (Panopticon: Cellular Jail)

 

 

 

Readings:

 

 

 

      Beccaria, C. (1764). An essay on crime and punishments. The Portable Enlightenment Reader, 525-532. Ed. Isaac Kramnick. USA: Penguin Books, 1995. Print.

 

      Bentham, J. (1789). Cases unmeet for punishment. The Portable Enlightenment Reader, 541-546. Ed. Isaac Kramnick. USA: Penguin Books, 1995. Print.

Suggested Reading

 

      Althusser, Louis. "Ideology and ideological state apparatuses (notes towards an investigation) (1970)." Cultural theory: an Anthology (2010): 204-222.

 

      Foucault, Michel. “Discipline and Punish”.  Readings in the Theory of Religion. Routledge, 2016. 549-566.

 

      Dostoevsky.  Crime and Punishment.

 

 

 

Unit-2
Teaching Hours:15
Defining Crime Fiction and its Sub-genres
 

This unit will focus on the emergence of crime fiction from mystery stories, riddles and puzzles. It will explore how crime fiction has developed over a period of time into different sub-genres.

 

 

 

Topics for Discussion:

 

 

 

      Definition of crime fiction

 

      Sub-genres of crime fiction

 

      Rules of writing crime fiction

 

 

 

Readings:

 

      Todorov, Tzvetan. “The Typology of Detective Fiction”. Poetics of Prose. 1966.

 

      Edgar Allan Poe. “The Murders in the Rue Morgue”. 1841.

 

      Arthur Conan Doyle. “A Scandal in Bohemia”. 1891.

 

 

 

Suggested Readings:

 

      SS Van Dine’s “Twenty Rules of Writing Detective Stories” (1928)

 

      Sophocles’ Oedipus Rex

 

      Select folk tales of Charles Perrault and Grimm Brothers.

 

      Arthur Conan Doyle “The Red Headed League”. 1891. ​The Adventures of Sherlock Holmes. Project Gutenberg, EBook, 2002. 18-33

 

      Scaggs, John. Crime Fiction: A New Critical Idiom. Oxon: Routledge, 2005

 

      Wilder, Ursula M. “Odysseus, the Archetypal Spy”. International Journal of Intelligence and CounterIntelligence, 2021, pp. 1–17. DOI: 10.1080/08850607.2020.1847517.

 

      Auden, W. H. “The Guilty Vicarage: Notes on the Detective Story, by an Addict”. Harper’s Magazine. May 1948 issue. Web. https://harpers.org/archive/1948/05/the-guiltyvicarage/

 

      Kayman, Martin A. “The Short Story from Poe to Chesterton”. The Cambridge Companion to Crime Fiction. Ed. Martin Priestman. New York: Cambridge University Press, 2003, pp. 41–58.

 

      Seed, David. “Spy Fiction”. The Cambridge Companion to Crime Fiction. Ed. Martin Priestman. New York: Cambridge University Press, 2003, pp. 115–134.

 

Unit-3
Teaching Hours:10
From the Private to the Public Eye/I
 

From short stories to the novel form, crime fiction has become more elaborate in terms of how it reflects the society and culture of its setting. This unit delves into the emergence of the police officers in crime fiction narrative as a public figure as opposed to the private detective. Concepts of policing system and jurisprudence will be discussed here along with social issues related to race, gender, class as reflected in the texts.

 

 

 

Reading:

 

 

 

      Keigo Higashino. Malice. 1996.

 

 

 

Suggested Readings

 

 

 

      Rendell, Ruth. Simisola. New York: Kingsmarkham Enterprises Ltd, Dell Publishing, 1995.

 

      Dove, George N. The Police Procedural. Ohio: Bowling Green University Popular Press, 1982.

 

      James, P.D. “The Art of the Detective Novel”. Journal of the Royal Society of Arts, vol. 133, no. 5349, 1985, pp. 637–649. Web. https://www.jstor.org/stable/41374015

 

      ---, Talking About Detective Fiction. New York: Vintage Books, 2009.

 

      ---, “P.D. James: ‘Some People Find Conventions Liberating’”. Interview by Sarah Crown. YouTube, uploaded by The Guardian, 6 August 2010. Web. https://www.youtube.com/watch?v=EAECcqmDTaM

 

      Knight, Stephen. Crime Fiction, 1800-2000: Detection, Death, Diversity. New York: Palgrave Macmillan, 2004.

 

      Effron, Malcah. “Fictional Murders in Real “Mean Streets”: Detective Narratives and Authentic Urban Geographies”. Journal of Narrative Theory, vol. 39, no. 3, 2009, pp. 330–346. JSTOR: http://www.jstor.org/stable/41427212.

 

      Porter, Dennis. “The Private Eye”. The Cambridge Companion to Crime Fiction. Ed. Martin Priestman. New York: Cambridge University Press, 2003, pp. 95–114.

 

      Kadonaga, Lisa. “Strange Countries and Secret Worlds in Ruth Rendell’s Crime Novels”. Geographical Review, vol. 88, no. 3, 1998, pp. 413–428. Web. http://www.jstor.org/stable/216017.

 

      Erdmann, Eva. “Nationality International: Detective Fiction in the Late Twentieth Century”. Investigating Identities: Questions of Identity in Contemporary International Crime Fiction. Eds. Marieke Krajenbrink and Kate M. Quinn. Amsterdam: Rodopi, 2009, pp. 11–26.

 

      Mills, Rebecca. “Victims”. The Routledge Companion to Crime Fiction. Eds. Janice Allan, Jesper Gulddal, Stewart King and Andrew Pepper. London and New York: Routledge, 2020, pp. 149–158

 

      Close, Glen S. Female Corpses in Crime Fiction: A Transatlantic Perspective. USA: Palgrave Macmillan, 2018. DOI: 10.1007/978-3-319-99013-2.

 

      Lloyd, Joanne Reardon. “Talking to the Dead – The Voice of the Victim in Crime Fiction”. New Writing: The International Journal for the Practice and Theory of Creative Writing, vol. 11, no. 1, 2014, pp. 100–108. DOI: 10.1080/14790726.2013.871295.

 

Unit-4
Teaching Hours:10
Crime Fiction and the Digital Space
 

Crime Fiction has transcended space in terms of geographies and become a global literature, but has also grown beyond the textual space to the digital. Many of them include adaptations of novels. The genre is gaining popularity in the form of films, television and web series and is widely watched on OTT platforms today.

 

 

 

Content:

 

 

 

      Alfred Hitchcock’s Rear Window

 

      Animated Series: Tantei Gauken Kyu (select episodes)

 

      Web series: Paatal Lok (select episodes)

 

 

 

 

 

Suggested Content

 

      Jonathan Demme’s Silence of the Lambs (1991)

 

      Steven Spielberg’s Catch me if you can (2002)

 

      The Pink Panther series

 

      David Fincher’s The Girl with a Dragon Tattoo (2011) (Adaptation of Steig Larsson)

 

      Abrid Shine’s Action Hero Biju (2016)

 

      Byomkesh Bakshi series

 

      The Godfather Trilogy

 

      Scorsese’s Goodfellas (1990)

 

 

 

Suggested Reading

 

      Unur, Ayşegül Kesirli. “Representing Female Detectives in Turkish Police Procedurals”. Television in Turkey: Local Production, Transnational Expansion and Political Aspirations. Eds. Yeşim Kaptan and Ece Algan. Switzerland: Palgrave Macmillan, 2020, pp. 125–148. DOI: 10.1007/978-3-030-4601-8_7

 

      Berglund, Karl. “With a Global Market in Mind: Agents, Authors, and the Dissemination of Contemporary Swedish Crime Fiction.” In Crime Fiction as World Literature, edited by Louise Nilsson, David Damrosch, and Theo D’haen. New York: Bloomsbury, 2017.

 

      Boltanski, Luc. Mysteries and Conspiracies: Detective Stories, Spy Novels and the Making of Modern Societies. Translated by Catherine Porter. Cambridge: Polity, 2014.

 

      Charlotte Beyer. ““Death of the Author”: Maj Sjöwall and Per Wahlöö’s Police Procedurals”. Cross-Cultural Connections in Crime Fictions. Ed. Vivien Miller and Helen Oakley. UK: Palgrave Macmillan, 2012, pp. 141–159. DOI: 10.1057/978117016768.

 

      Farish, Matthew. “Cities in Shade: Urban Geography and the Uses of Noir”. Environment and Planning D: Society and Space, vol 23, 2005, pp. 95–118. DOI: 10.1068/d185

 

      Schmid, David. “From the Locked Room to the Globe: Space in Crime Fiction”. Cross Cultural Connections in Crime Fiction. Eds. Miller V and Oakley H. London: Palgrave Macmillan, 2012, pp. 7–23. DOI: https://doi.org/10.1057/9781137016768_2

 

Text Books And Reference Books:

      Beccaria, C. (1764). An essay on crime and punishments. The Portable Enlightenment Reader, 525-532. Ed. Isaac Kramnick. USA: Penguin Books, 1995. Print.

 

      Bentham, J. (1789). Cases unmeet for punishment. The Portable Enlightenment Reader, 541-546. Ed. Isaac Kramnick. USA: Penguin Books, 1995. Print.

      Todorov, Tzvetan. “The Typology of Detective Fiction”. Poetics of Prose. 1966.

 

      Edgar Allan Poe. “The Murders in the Rue Morgue”. 1841.

 

      Arthur Conan Doyle. “A Scandal in Bohemia”. 1891.

      Keigo Higashino. Malice. 1996.

      Alfred Hitchcock’s Rear Window

 

      Animated Series: Tantei Gauken Kyu (select episodes)

      Web series: Paatal Lok (select episodes)

 

Essential Reading / Recommended Reading

      Althusser, Louis. "Ideology and ideological state apparatuses (notes towards an investigation) (1970)." Cultural theory: an Anthology (2010): 204-222.

 

      Foucault, Michel. “Discipline and Punish”.  Readings in the Theory of Religion. Routledge, 2016. 549-566.

 

      Dostoevsky.  Crime and Punishment.

      SS Van Dine’s “Twenty Rules of Writing Detective Stories” (1928)

 

      Sophocles’ Oedipus Rex

 

      Select folk tales of Charles Perrault and Grimm Brothers.

 

      Arthur Conan Doyle “The Red Headed League”. 1891. ​The Adventures of Sherlock Holmes. Project Gutenberg, EBook, 2002. 18-33

 

      Scaggs, John. Crime Fiction: A New Critical Idiom. Oxon: Routledge, 2005

 

      Wilder, Ursula M. “Odysseus, the Archetypal Spy”. International Journal of Intelligence and CounterIntelligence, 2021, pp. 1–17. DOI: 10.1080/08850607.2020.1847517.

 

      Auden, W. H. “The Guilty Vicarage: Notes on the Detective Story, by an Addict”. Harper’s Magazine. May 1948 issue. Web. https://harpers.org/archive/1948/05/the-guiltyvicarage/

 

      Kayman, Martin A. “The Short Story from Poe to Chesterton”. The Cambridge Companion to Crime Fiction. Ed. Martin Priestman. New York: Cambridge University Press, 2003, pp. 41–58.

 

      Seed, David. “Spy Fiction”. The Cambridge Companion to Crime Fiction. Ed. Martin Priestman. New York: Cambridge University Press, 2003, pp. 115–134.

 

 

      Rendell, Ruth. Simisola. New York: Kingsmarkham Enterprises Ltd, Dell Publishing, 1995.

 

      Dove, George N. The Police Procedural. Ohio: Bowling Green University Popular Press, 1982.

 

      James, P.D. “The Art of the Detective Novel”. Journal of the Royal Society of Arts, vol. 133, no. 5349, 1985, pp. 637–649. Web. https://www.jstor.org/stable/41374015

 

      ---, Talking About Detective Fiction. New York: Vintage Books, 2009.

 

      ---, “P.D. James: ‘Some People Find Conventions Liberating’”. Interview by Sarah Crown. YouTube, uploaded by The Guardian, 6 August 2010. Web. https://www.youtube.com/watch?v=EAECcqmDTaM

 

      Knight, Stephen. Crime Fiction, 1800-2000: Detection, Death, Diversity. New York: Palgrave Macmillan, 2004.

 

      Effron, Malcah. “Fictional Murders in Real “Mean Streets”: Detective Narratives and Authentic Urban Geographies”. Journal of Narrative Theory, vol. 39, no. 3, 2009, pp. 330–346. JSTOR: http://www.jstor.org/stable/41427212.

 

      Porter, Dennis. “The Private Eye”. The Cambridge Companion to Crime Fiction. Ed. Martin Priestman. New York: Cambridge University Press, 2003, pp. 95–114.

 

      Kadonaga, Lisa. “Strange Countries and Secret Worlds in Ruth Rendell’s Crime Novels”. Geographical Review, vol. 88, no. 3, 1998, pp. 413–428. Web. http://www.jstor.org/stable/216017.

 

      Erdmann, Eva. “Nationality International: Detective Fiction in the Late Twentieth Century”. Investigating Identities: Questions of Identity in Contemporary International Crime Fiction. Eds. Marieke Krajenbrink and Kate M. Quinn. Amsterdam: Rodopi, 2009, pp. 11–26.

 

      Mills, Rebecca. “Victims”. The Routledge Companion to Crime Fiction. Eds. Janice Allan, Jesper Gulddal, Stewart King and Andrew Pepper. London and New York: Routledge, 2020, pp. 149–158

 

      Close, Glen S. Female Corpses in Crime Fiction: A Transatlantic Perspective. USA: Palgrave Macmillan, 2018. DOI: 10.1007/978-3-319-99013-2.

 

      Lloyd, Joanne Reardon. “Talking to the Dead – The Voice of the Victim in Crime Fiction”. New Writing: The International Journal for the Practice and Theory of Creative Writing, vol. 11, no. 1, 2014, pp. 100–108. DOI: 10.1080/14790726.2013.871295.

      Unur, Ayşegül Kesirli. “Representing Female Detectives in Turkish Police Procedurals”. Television in Turkey: Local Production, Transnational Expansion and Political Aspirations. Eds. Yeşim Kaptan and Ece Algan. Switzerland: Palgrave Macmillan, 2020, pp. 125–148. DOI: 10.1007/978-3-030-4601-8_7

 

      Berglund, Karl. “With a Global Market in Mind: Agents, Authors, and the Dissemination of Contemporary Swedish Crime Fiction.” In Crime Fiction as World Literature, edited by Louise Nilsson, David Damrosch, and Theo D’haen. New York: Bloomsbury, 2017.

 

      Boltanski, Luc. Mysteries and Conspiracies: Detective Stories, Spy Novels and the Making of Modern Societies. Translated by Catherine Porter. Cambridge: Polity, 2014.

 

      Charlotte Beyer. ““Death of the Author”: Maj Sjöwall and Per Wahlöö’s Police Procedurals”. Cross-Cultural Connections in Crime Fictions. Ed. Vivien Miller and Helen Oakley. UK: Palgrave Macmillan, 2012, pp. 141–159. DOI: 10.1057/978117016768.

 

      Farish, Matthew. “Cities in Shade: Urban Geography and the Uses of Noir”. Environment and Planning D: Society and Space, vol 23, 2005, pp. 95–118. DOI: 10.1068/d185

 

      Schmid, David. “From the Locked Room to the Globe: Space in Crime Fiction”. Cross Cultural Connections in Crime Fiction. Eds. Miller V and Oakley H. London: Palgrave Macmillan, 2012, pp. 7–23. DOI: https://doi.org/10.1057/9781137016768_2

 

Evaluation Pattern

CIA 1: Assignment (20 marks)

 

CIA 2: Presentation (20 marks)

 

CIA 3: Term Paper Submission (50 marks)

LAW144 - ENVIRONMENTAL LAW (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.

 

Course Objectives:

  • To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
  • To interpret, analyse and make a critique of the legislations and Case laws relating to environment
  • To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.

Learning Outcome

CO1: learn about environmental law

C02: make students environmentally conscious

Unit-1
Teaching Hours:5
INTRODUCTION
 

INTRODUCTION

Unit-2
Teaching Hours:5
INDIAN CONSTITUTION AND ENVIRONMENT
 

INDIAN CONSTITUTION AND ENVIRONMENT

Unit-3
Teaching Hours:5
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
 

JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION

Unit-4
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
 

ENVIRONMENT (PROTECTION) ACT, 1986

Unit-5
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
 

ENVIRONMENT (PROTECTION) ACT, 1986

Unit-6
Teaching Hours:5
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
 

WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974

Unit-7
Teaching Hours:5
FORESTS AND CONSERVATION LAWS
 

FORESTS AND CONSERVATION LAWS

Unit-8
Teaching Hours:5
WILD LIFE PROTECTION AND THE LAW
 

 WILD LIFE PROTECTION AND THE LAW

Unit-9
Teaching Hours:5
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
 

INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT

Text Books And Reference Books:

MC Mehta Enviromental Law Book

Essential Reading / Recommended Reading

MC Mehta Enviromental Law Book

Evaluation Pattern

Class Discussion: 50 Marks

MCQ exam: 50 Marks

LAW150 - CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course, thus, has been specifically designed for the non-law people. It aims to address the linkages between the corporate and the human rights in the form of CSR. It critically analyses one significant question – whether the issues of human rights should be addressed by the corporate sector mandatorily or voluntarily, in different social contexts? The strengths and weaknesses of the CSR initiatives in India and other countries are analysed. Also, the international commitments, with special reference to the role of United Nations are seen.

Course Objectives: Corporate Social Responsibility or CSR, as it is popularly referred to, is a combination of ethical, philanthropic, legal and economic responsibilities of a corporate organization towards the social transformation by addressing the social issues in collaboration with Government and NGOs. The corporate entities are more into profit making business and in this race, they often forget that their activities are causing harm to and not protecting the environment as well as human rights of the people.

Learning Outcome

CO1: Analyze the concept of Corporate Social Responsibility and the laws related to it

CO2: Understand the national and international laws related to regulate the CSR activities of the company and organizations.

CO3: Evaluate the contemporary position and explain how it is related to the protection of the Human rights.

Unit-1
Teaching Hours:6
INTRODUCTION
 

Meaning and origin of CSR; Meaning of human rights; Linkage between human rights and CSR

Unit-2
Teaching Hours:6
INDIA AND OTHER COUNTRIES
 

CSR by companies in India affecting human rights; CSR and the provisions of the Companies Bill, 2012; CSR by companies in other countries affecting human rights

Unit-3
Teaching Hours:6
INTERNATIONAL LAW
 

United Nations commitments on CSR relating to human rights; other international commitments on CSR affecting human rights

Unit-4
Teaching Hours:6
CONTEMPORARY POSITION
 

Strengths and weakness of CSR in terms of promotion of human rights in India as well as globally

Unit-5
Teaching Hours:6
RECOMMENDATIONS
 

Suggestions to improve upon the weaknesses of the CSR for the protection of human rights

Text Books And Reference Books:

"Human Rights and Business: Direct Corporate Accountability for Human Rights"-  Lara Blecher and Nancy Kaymar Stafford,  1st edition, Routledge publication.

"Business and Human Rights: From Principles to Practice"-  Dorothée Baumann-Pauly and Justine Nolan, 1st edition, Routledge publication

"Corporate Social Responsibility: An Ethical Approach"- Mark S. Schwartz, 1st edition, Broadview Press

Essential Reading / Recommended Reading

"Corporate Social Responsibility: Readings and Cases in a Global Context" by Andrew Crane, Dirk Matten, and Laura J. Spence.

"The Responsibility to Protect: Human Rights and the New Global Moral Compact" by Ramesh Thakur and William Maley.

Evaluation Pattern

Assessment details

CIA 1 - 25 marks. 

CIA 2   - 25 Marks 

CIA 3 -  50 marks.

Students must bring their own sheets, stapler and necessary stationery with them on the date of the exam.

MED001-1N - FOUNDATIONS OF MEDIA AND PUBLIC AFFAIRS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Throughout this Bridge Course for the BA in Media and Public Affairs program, students will be exposed to a comprehensive curriculum encompassing diverse learning content. They will explore various facets of media and communication, including media history, communication techniques, news and media production, and the interplay between media and public policy. Students will also gain insights into political science, economics, and societal dynamics, fostering a well-rounded understanding of public affairs.

 

 

The Bridge Course for the BA in Media and Public Affairs program aims to provide students from diverse academic backgrounds with a foundational understanding of media and its impact on public affairs. Throughout this course, students will explore media history, communication techniques, news and media production, and the interplay between media and public policy. They will develop critical thinking skills and an awareness of ethical considerations in media practices.

Learning Outcome

CO1: By the end of this course, students will be equipped with the essential knowledge and skills to transition smoothly into the BA in Media and Public Affairs program. They will possess the foundational proficiency necessary to thrive in their undergraduate studies.

CO2: Furthermore, students will have developed critical thinking skills and an awareness of ethical considerations in media practices, enabling them to contribute meaningfully to the ever-evolving media landscape and engage responsibly in communication that influences public opinion and discourse.

Unit-1
Teaching Hours:6
Basics of Media and Communication
 

 

  1. Career Options in Media and Communication

  2. Communication and Soft Skills Development 

  3. Adaptations: Understanding Shift Between Oral, Text and Audio-visual

  4. Understanding News

  5. Understanding Advertising and Public Relations

  6. Social Media Tools in Communication

Unit-2
Teaching Hours:9
News and Media Production
 

 

  1. Writing for Newspapers

  2. Introduction to Broadcast Media

  3. Writing for Broadcast News

  4. Fundamentals of Photography

  5. Fundamentals of Video Production

  6. Basics of Video Recording/Shooting

  7. Introduction to Video Editing

  8. Fundamentals of Audio Recording

  9. Fundamentals of Audio Editing

Unit-3
Teaching Hours:9
Public Affairs
 

 

  1. Indian Constitution and Governance I & II

  2. Introducing Political Science I & II

  3. Introduction to Economics

  4. Economic Policies in India

  5. Introduction to Development Economics

  6. International Economics

  7. Dynamics of Indian Society

Unit-4
Teaching Hours:6
Media and Public Policy
 

 

  1. Policy Communication

  2. E-Governance

  3. Media and Global Politics

  4. Media and Social Movements

  5. Development Communication 

  6. Media, Public Opinion, and Digital Public Sphere

Text Books And Reference Books:

Fiske, John (1982). Introduction to Communication Studies. New York: Routledge.
Kumar, J. K. (2012). Mass Communication in India. New Delhi Jaico Publishing House.
Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.
Pai, S. M. (2016). Political Science: Theory and Political Institutions in India. SAGE Publications India.
Prasad, K. (2015). The Politics of Free Speech: Indian Media and the Culture of Openness. Oxford University Press.

Essential Reading / Recommended Reading

 

Varshney, A. (2017). Battles Half Won: India's Improbable Democracy. Penguin Books.
Datta, R. (2018). The Art of Digital Storytelling: Crafting Personal Narratives in the Digital Age. HarperCollins India.
Joshi, A. (2019). Digital Storytelling: A Comprehensive Guide for Beginners. Notion Press.
Manovich, L. (2013). The language of new media. MIT Press.

Evaluation Pattern

50 MCQs x 1 Mark = 50 Marks

MED101-1N - INTRODUCTION TO MEDIA AND COMMUNICATION (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course – Introduction to Media and Communication – is designed to help students to critically survey, examine and analyze the communication and media landscape. It will introduce the students to basic concepts in communication and the media processes, origin and history of media, selected theories and models of communication, and paradigms of media effects. The course also explores some pertinent themes - media and society, democracy, and public sphere along with the recent trends and media related issues in the modern political economy.

Learning Outcome

CO1: Understand the elements and processes of communication and thereby improve their own communication skills.

CO2: Have a glimpse of the origin and development of media.

CO3: Comprehend the theoretical concepts and complexities in the media and communication landscape.

CO4: Understand the effects of media on various categories of audiences.

CO5: Critically analyze how media narratives are constructed along with their societal implications.

Unit-1
Teaching Hours:12
Communication and Media: Fundamentals
 

1.Communication: Definition, Elements, Processes, and Barriers/Noise

2.Types of Communication: Verbal and Non-Verbal; Formal and Informal; Mediated and Non-Mediated; Vertical and Horizontal

3.Forms of Communication: Intra-personal, Interpersonal, Group, Public and Mass Communication

4.Media: Types and Functions (Folk, Print, Broadcast, Film, New Media & Alternative Media)

Unit-2
Teaching Hours:12
History of Media
 

1. The Pre-Gutenberg Era: Cave Paintings and Rock Art, Roman Newsreaders and Acta Diurna, Earlier Writing/Printing Techniques

2. Printing Revolution: Origin of Newspapers, Magazines and News Agencies, Emergence of Penny Press, Yellow Journalism and Tabloids

3. History of Radio and Television

4. Press in India: History,  Contributions to Independence Movement, Press During Emergency, Media in the Post-Liberalization Era

 

Unit-3
Teaching Hours:12
Communication Models and Theories
 

1. Communication Models: Linear (Aristotle, Shannon and Weaver, Harold Lasswell, David Berlo) and Non-Linear (Osgood-Schramm, Westley and Maclean, Helical Model by Frank Dance, Interactive and Transactional Models)

2. Normative Theories of the Press

3. Denis McQuail’s Four Models of Communication

4. Sadharanikaran – Indian Communication Theory

 

Unit-4
Teaching Hours:12
Paradigms of Media Effects
 

1. Direct Effects: Hypodermic Needle/ Magic Bullet Theory, Propaganda Theory, Agenda-Setting Theory, and Narcotizing Dysfunction

2. Limited Effects: Personal Influence Theory, Individual Difference Theory, and Elite Pluralism

3. Cultural Effects: Cultivation Analysis and Spiral of Silence

4. Alternative Paradigm - Uses and Gratification Model, Active Audience, and Play Theory

 

Unit-5
Teaching Hours:12
Media and Society
 

1. Media and Democracy: Media as the watchdog of democracy, Fourth pillar/estate of democracy

2. Media and the Public Sphere – Jurgen Habermas

3. Communication and Media in the Digital Age: Changing Trends (News, Mobile Journalism, Entertainment, Social Networking Sites and Mobile Applications)

4. Critical Media Literacy - Douglas Kellner

 

Text Books And Reference Books:

Baran, Stanley J. & Davis, Dennis K. (2012). Introduction to Mass Communication Theory (Fifth Edition). New Delhi: CENGAGE Learning.

Fiske, John (1982). Introduction to Communication Studies. New York: Routledge.

Kumar, J. K. (2012). Mass Communication in India. New Delhi Jaico Publishing House.

McQuail, D. (2012). McQuails Mass Communication Theory. Los Angeles: SAGE.

 

Narula, Uma (2006). Handbook of Communication: Models, Perspectives and Strategies. New Delhi: Atlantic Publications.

Essential Reading / Recommended Reading

Curran, James (2011). Media and Democracy. New York: Routledge

DeFleur, Melvin L. & DeFleur, Margaret H. (2016). Mass Communication Theories: Explaining Origins, Processes, and Effects. New York: Routledge.

Kellner, D. & Share, J. (2007) Critical Media Literacy, Democracy, and the Reconstruction of Education. In D. Macedo & S.R. Steinberg (Eds.), Media literacy: A Reader. New York: Peter Lang Publishing.

Pavlik, John V. (2008). Media in the Digital Age. New York: Columbia University Press.

 

Williams, Kevin (2003). Understanding Media Theory. New York: Bloomsbury Academic.

Evaluation Pattern

 

Mode of Examination

Weightage (%)

CIA 1

Assignment

10

CIA 2

Mid-Semester Examination

25

CIA 3

Assignment

10

Attendance

 

05

ESE

End Semester Examination (Written)

50

 

Total

100

MED141-1N - MEDIA AND SOCIAL MOVEMENTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course explores the intricate relationship between media and social movements, examining how media platforms and technologies have shaped the formation, mobilization, and impact of contemporary social movements. Through an interdisciplinary lens, students will analyze the role of media in fostering collective action, amplifying marginalized voices, and challenging power structures. They will critically examine various forms of media, including traditional news outlets, social media platforms, and alternative media, and investigate their influence on activism, protest, and social change. Drawing on case studies from around the world, students will gain insights into the complexities of media representation, framing, and manipulation, as well as strategies employed by social movements to harness media for their causes. By the end of the course, students will develop a nuanced understanding of the dynamic interplay between media and social movements in the contemporary global context.

Learning Outcome

CO1: Understand the theoretical frameworks and key concepts related to media and its role in social movements, including media framing, agenda-setting, and the construction of collective identities.

CO2: Analyze the ways in which traditional media outlets, social media platforms, and alternative media contribute to the formation, mobilization, and impact of social movements.

CO3: Critically evaluate the relationship between media representation and social movements exploring issues of visibility, inclusion, and the amplification of marginalized voices.

CO4: Examine case studies of successful and unsuccessful media strategies employed by social movements, and assess their effectiveness in achieving their goals

CO5: Develop the skills to analyze and interpret media content, including news articles, documentaries, and social media campaigns, to identify biases, manipulation, and alternative narratives surrounding social movements.

Unit-1
Teaching Hours:12
Media and Society
 

This chapter defines the symbiotic relationship between media and society. Though the relevance of contemporary media activism has its roots back over a half-century or more, they each have a unique essence in today’s emerging ‘global’ era. The initial restrictions on media activism have not altogether diminished but these restrictions have been transformed by the ever-expanding possibilities of connection and coordination. Media activism today emerges as a global phenomenon in a newer form that involves synchronized protests worldwide for global inclusive justice involving diverse lengths of movements. In this increasingly globalization of mass media be it television, press or digital media, the information flow of ideas is gigantic marked by the proliferation of the internet offering newer means of opportunities and modes of direct communication to the social and political actors.

  • Media and the Global Public Sphere
  • Representation of Gender, Public Sphere, Ethnicity and Subaltern groups
  • Ideology and Hegemony in Media
  • Media and Globalization: Trends and Challenges.
Unit-2
Teaching Hours:12
Media and Social Activism
 

In the first decade of the twenty-first century, global politics seem to be provoked due to the aggressive encounter between authoritative states and armed groups.The veil behind these conflicts consists of several kinds of actors at work in society all over the world. Forms of peaceful protests marked by social and political changes have permeated all spaces and spheres of social life across regions. Activism involves both local and international power structures and attempts to offer recourse to the politics of oppression.

Activist politics are spread across various forms of movements, networks, organizations and websites. They persuade ‘mainstream’ politics over significant global issues like trade, gender relations and the environment.  It is this relationship among actors, agency and structure that has been the focus of study of this chapter.

  • Media as an Advocacy and Campaign Tool
  • Global Activism and Activist Media 
  • Use of Traditional/Folk Media for Advocacy/Campaigns
  • Activism in the Print and Electronic Platforms 
  • Activism in the Digital Space
Unit-3
Teaching Hours:12
Media and Social Movements-Case Studies
 

We live in a period where politics is communication, be it politicians’ manifestos, pressure groups propaganda or peaceful protests - all make their attempts to gear their communication in reaching people as a mass. All political conflicts occur majorly within and through organized media of communication, but these are much more diverse than the term ‘mass media’ implies. Direct communication takes place from political actors to audiences in media that actors themselves define. It is indirect, when it travels through formal media institutions. In the twenty-first century, transformations of communications technology offer many radical new possibilities of communication between these varied forms of actors and the masses. The chapter undertakes all the diverse case studies in media activism in relation to democracy, corruption, gender equality, race, economic justice, and environmental issues.

  • Arab Spring
  • India Against Corruption
  • #MeToo
  • #BlackLivesMatter
  • Occupy Wall Street
  • Greta Thunberg
  • Malala Yousafzai
Unit-4
Teaching Hours:9
Project Management and Presentation
 

 

  • Planning, Scheduling, and Budgeting for Digital/Social Media Campaigns
  • Networking for Social Media Campaigns
  • Final Project and Presentation (Students will undertake a social media campaign on a local/regional social/development issue and present their work)
Text Books And Reference Books:
  • Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John  Wiley & Sons.
  • Della Porta, D., & Diani, M. (2015). Social movements: An introduction. John Wiley & Sons.
  • Earl, J., & Kimport, K. (2011). Digitally enabled social change: Activism in the Internet age. MIT  Press.
  • McCurdy, P. (2019). Social media and social movements: The transformative power of hashtag  activism. Rowman & Littlefield.
Essential Reading / Recommended Reading
  • Bennett, W. L., & Segerberg, A. (2012). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 15(5), 739-768.
  • Gerbaudo, P. (2012). Tweets and the streets: social media and contemporary activism. Pluto Press.
  • Couldry, N., & Cammaerts, B. (2018). Global voices: Media and social change. Routledge.
  • Gerhards, J., & Schäfer, M. S. (2010). Is the Internet a better public sphere? Comparing old and new media in the US and Germany. New Media & Society, 12(1), 143-160.
  • Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a  networked culture. NYU Press.
  • Tilly, C. (2015). Contentious performances. Cambridge University Press.
Evaluation Pattern
  • CIA 1   Assignment    10 marks (conducted out of 20 )
  • CIA 2   Presentation  10 marks (conducted out of 20 )
  • CIA 3   Project            25 marks (conducted out of 50 ) 
  • Attendance 5 marks (system calculate out of 10)
  • Total 50 Marks

 

MED161-1N - WRITING FOR NEWSPAPERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course - Writing for Newspapers - is designed to teach basic writing skills for newspapers. It primarily covers news writing techniques for print. The course also introduces students to other aspects of writing for media like - feature stories, press releases, and reviews (books, films etc.). Students will enhance their writing skills as they take advanced courses of Reporting and Editing, Radio and Television Production and Digital Storytelling Techniques in the coming semesters.

Learning Outcome

CO1: Have a comprehensive understanding of news writing principles and techniques and the ability to apply them.

CO2: Undertake reporting assignments for print media - descriptive, interpretative and investigative reporting.

CO3: Write non-news categories like features, interviews, reviews, profiles and captions for print media.

CO4: Acquire the craft of writing opinion and editorial articles for print and online media.

Unit-1
Teaching Hours:10
Principles of News Writing
 

1. News: Definition, Types, and News Values

2. Anatomy of a Newspaper

3. News Writing Principles: Thoroughness, Accuracy, Fairness, and Transparency

4. The 5Ws and H

5. Angle/Perspective of the News

6. Readability

7. Stylebook

 

Unit-2
Teaching Hours:20
News Writing Techniques
 

1. Styles of Writing: Inverted Pyramid and Hour-Glass

2. Structure of a News Report – Headline, Lead, Nutgraph, Body, and Tail/End

3. Headline: Types and Writing Principles

4. Lead: Types and Writing Principles

5. Writing Interviews

6. Writing Captions

7. Feature Stories

 

Unit-3
Teaching Hours:15
Writing for Non-News Categories
 

1. Opinion Articles

2. Editorials

3. Press Releases and Press Statements

4. Profiles

5. Letter to the Editor

6. Reviews: Film, Books, Music, Gadgets

7. Writing Obituaries

 

Text Books And Reference Books:

Bell, Julia and Magrs, Paul (2001). The Creative Writing Coursebook. Macmillan.

Earnshaw, Steven (2007). The Handbook of Creative Writing. Edinburgh University Press.

Raman, Usha (2009). Writing for the Media. Oxford University Press

Rich, C. (2010). News Reporting and Editing. New Delhi: Cengage.

Westley, B. (1980). News Editing (3rd ed). New Delhi: IBH Publications.

Essential Reading / Recommended Reading

Bonime, A., & Pohlmann, K. C. (1997). Writing for New Media; The Essential Guide to  Writing for Interactive Media, CD ROM, and the Web. John Wiley & Sons.

Brooks, B., Jack & Baskette, F..K. (1992). The Art of Editing (5th ed.). New York, NY: Macmillan Publishing Co.

French, C (EdS.) (1987). The AP Style Book & Libel Manual. USA: Addison-Wesley Publication Co, Inc.

Garst, R, & Theodore Bernstein (1982). Headlines and Deadlines (4th ed.). New York, NY: Columbia University Press.

Morley, David (2007). The Cambridge Introduction to Creative Writing. Cambridge University Press.

Olterman, P. (Ed). (2009). How to Write. London: Guardian Books.

Parthasarthy, R. (1996). Here is the News! Reporting for the Media. New Delhi: Sterling Publishing Pvt. Ltd. 

Ross-Larson, B. C. (2002). Writing for the Information Age: Light, Layered, and Linked. WW Norton & Company.

 

Evaluation Pattern

 

Mode of Examination

Weightage (%)

CIA 1

Assignment

10

CIA 2

Mid-Semester Examination (Submission)

25

CIA 3

Assignment

10

Attendance

 

05

ESE

End Semester Examination (Submission)

50

 

Total

100

MED162-1N - DESIGN AND LAYOUT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course – Design and Layout – will help students to acquire graphic design and layout skills, a key requisite for a successful career in media.  The course is designed to meet the requirement of those students who wants to master in multiple aspects of graphic design. The first part of the course introduces the students to computer and software fundamentals as well as tools and techniques in digital illustration. The second part details image editing and layout techniques including working with colours, typography, and various design elements.

 

Learning Outcome

CO1: Understand the principles and techniques of graphic design and layout

CO2: Make the design and layout of newspapers, magazines, brochures catalogs, and creatives for digital media platforms.

CO3: Acquire proficiency in using industry-standard design and layout softwares

CO4: Undertake various graphic design projects independently.

Unit-1
Teaching Hours:20
Computer Fundamentals & Digital Illustrations
 

1. Computer Basics

2. Internet & Networking

3. Introduction to Graphic Design - Design Elements

4. Raster & Vector Graphics

5. Grid Systems

6. Vector Shapes and Illustrations

7. Measurement & Sizing

8. Drawing Techniques

9. Developing a Personal Illustration Style

10. Case Studies and Projects

 

Unit-2
Teaching Hours:25
Image Editing & Layout Techniques
 

1. Advanced Raster Techniques

2. Collage and Masking

3. Image Retouching and Colour Balancing

4. Using Filters

5. Typography

6. Information Hierarchy

7. Colour Theory

8. Designing Brochures & Catalogues

9. Layouts for Newspapers, Magazines & All Kinds of Publications

10. UI and UX

 

Text Books And Reference Books:

Rune Pettersson (2015), Graphic Design. IIID Public Library.

Essential Reading / Recommended Reading

Adobe Creative Team (2012). Adobe In-Design CS6 Classroom in a Book. Adobe Press.

Adobe Photoshop User Guide (2020)

Corel Draw X7 Guidebook (2014)

Dayley, Brad and Dayley, Da Nae (2012). Adobe Photoshop CS6 Bible, New Delhi: Wiley.

https://designschool.canva.com/tutorials/designing/

 

Evaluation Pattern

 

Mode of Examination

Weightage (%)

CIA 1

Assignment

10

CIA 2

Mid-Semester Examination (Submission)

25

CIA 3

Assignment

10

Attendance

 

05

ESE

End Semester Examination (Submission)

50

 

Total

100

POL101-1N - INTRODUCTION TO POLITICAL THEORY (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course on introduction to political theory will introduce students to the concepts of politics, theories and traditions. Enhance understanding of the relevance of core concepts such as liberty, equality, justice, rights and duties in the context of modern governance, and contemporary ideological debates emerging from abstract political concepts to articulation and actualization of these concepts in practice. 

Learning Outcome

CO1 : Enhanced awareness of the historical development of political ideas and their evolutionary direction.

CO2: Demonstrate the ability to apply abstract theory to concrete problems by using the ideas of political theorists to address contemporary political and social issues.

CO3: Demonstrate the ability to outline and defend a vision of politics in areas such as justice, liberty and equality.

CO4 : Distinguish systematic normative inquiry from other kinds of inquiry within the discipline of political science.

Unit-1
Teaching Hours:15
Introduction to Political Theory
 

1.1 What is Political Theory?

1.2 Approaches to Political Theory : Normative, Historical, Behavioralism and Post- Behavioralism

1.3 Critical Theorists : Feminists and Marxists

Unit-2
Teaching Hours:15
State and Sovereignty
 

2.1 State: Meaning, Theories and Elements of State - Evolutionary, Divine, Social Contract.

2.2 Rise and Growth of Modern Nation State

2.3 Sovereignty: Meaning, Characteristics and Challenges to Modern Nation States

2.4 Theories: Monism and Pluralism.

Unit-3
Teaching Hours:20
Political Concepts
 

3.1 Liberty

3.2 Equality

3.3 Justice

3.4 Rights: Meaning and Dimensions

3.5 Duties  - Political Obligation

3.5 Power, Authority and Legitimacy

Unit-4
Teaching Hours:10
Democracy
 

4.1 Democracy: Meaning, Evolution and Types (Direct and Indirect  Democracy)

4.2 Challenges to Democracy – Current Debates

Text Books And Reference Books:

Bhagwan, V. and Bhushan, V. (2011). Principles and Concepts of Political Theory. Noida:

Kalyani.

Gauba, O.P. (2003), An Introduction to Political Theory, New Delhi: Macmillan.

Mahajan, V.D. (2010). Political Theory. New Delhi: S Chand.

M.J. Vinod and Meera Deshpandey (2013). Contemporary Political Theory, PHI Learning Private Limited.

Singhal, SC. (2009). Political Theory. Agra: Lakshmi Narain Agarwal.

Sabine, G.H. and Thorson, T.L. (1973). A History of Political Theory. New Delhi: OUP and IBH.

Mc Kinnon, C. (2008). Issues in Political Theory. New York: OUP.

Niraja Gopal Jayal and P.B Mehta (2014) The Oxford Companion to Politics in India. Oxford University Press.

Heywood, Andrew (2015), Political Theory: An Introduction, London: Palgrave Macmillan.

Levitsky, S., & Ziblatt, D. (2019). How democracies die. Crown.

Alam, J. Who wants Democracy (2004). New Delhi.

Sushila Ramaswamy (2010).  Political Theory : Ideas And Concepts, PHI Learning

Essential Reading / Recommended Reading

Johari, J.C. (2012). Contemporary Political Theory. New Delhi: Sterling.

Bhargava, Rajeev and Acharya, Ashok. (eds.) Political Theory: An Introduction. New

Delhi: Pearson Longman.

Chowdhury, D. R., & Keane, J. (2021). To Kill a Democracy: India's Passage to Despotism. Oxford University Press.

Evaluation Pattern

 

Mode of Examination

Weightage (%)

CIA 1

Assignment/Class Test

10

CIA 2

Mid-Semester Examination

25

CIA 3

Assignment/Class Test

10

Attendance

 

05

ESE

End Semester Examination (Written)

50

 

Total

100

POL141-1N - GANDHIAN THOUGHT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Popularly known as ‘Father of the Nation,’ Mahatma Gandhi was the leading figure of

India’s freedom movement. It was his mass-based mobilization and campaign marked by the

method of non-violence and Satyagraha which changed the course of the movement. His

guiding method and principles continue to fascinate and inspire many both in India and

around the world. Gandhi elevated pacifism to an empowering political force, which inspired

world leaders like Martin Luther King, Nelson Mandela, Walesa, etc. His views – although

developed in the context of a struggle in South Africa and India many years ago – Gandhi's

ideology has influenced myriad spheres of human experience: politics, economics, education,

nation-building etc. The course seeks to introduce to the students the ideas and thought of

Gandhi and why the interest on him has only increased.

 

Course Objectives

 The course is designed to acquaint the students with the life and works of Mahatma

Gandhi and also to make them understand how M.K. Gandhi transformed from a

lawyer to a Mahatma?

 To introduce the political thought of Mahatma Gandhi and his non-violent protest.

 The significance and Relevance of Gandhian values in the contemporary world.

Learning Outcome

CO1: Develop an appreciation of Gandhi?s contribution to India?s freedom struggle and the influence of his ideas and thought around the globe particularly relating to peace and non-violence movements for justice and equality.

CO2: Explain the central tenets of Gandhi?s thought and political practice such as satyagraha, ahimsa, and Swaraj and their significance in the contemporary world.

Unit-1
Teaching Hours:8
MAKING OF GANDHI
 

Introducing Gandhi

Formative Years

Indian Influences: Epics, Narratives, Gita, Raichand Bhai, Folklore

Western Influences: Ruskin, Thoreau, Tolstoy, Quakers

Unit-2
Teaching Hours:6
GANDHI AND MASS STRUGGLES
 

Gandhi in South Africa

Return of Gandhi

Khilafat and Non-Cooperation Movement

Civil Disobedience Movement of 1930.

Unit-3
Teaching Hours:8
TOWARDS FREEDOM
 

Communal Award and Poona Pact

Constructive Programme

Gandhi and the Quit India Movement

Partition of India

Unit-4
Teaching Hours:8
GANDHI, HIS CRITIQUES AND LEGACY
 

Moderates, Extremists and Revolutionaries

Religious Nationalists

Tagore, Nehru and Ambedkar

Gandhi and the Left

Text Books And Reference Books:

Ambedkar, B R. What Congress and M.K. Gandhi have done to the Untouchables. Kalpaz

Publications, 2017. (Chapter X- What do the Untouchables say? Beware of Gandhi!).

Bhattacharya, Sabyasachi, ed. "The mahatma and the poet: Letters and debates between

Gandhi and Tagore, 1915-1941." National Book Trust.

Gandhi, M.K, Hind Swaraj (Ahmedabad: Navajivan Publishing House), 1999.

Gandhi, M.K. An Autobiography or The Story of My Experiments with Truth (Ahmedabad:

Navajivan Publishing House), 2001.

Gandhi, M.K. Hind Swaraj and other Writings, edited by Anthony J. Parel. Cambridge

University Press, 1997.

Gandhi, M.K. Satyagraha in South Africa (Ahmedabad: Navajivan Publishing House), 1992.

Gandhi. M.K. ‘Letter to Adolf Hitler’, December 24,

1940.https://www.mkgandhi.org/letters/hitler_ltr1.htm.

Essential Reading / Recommended Reading

Brown, Judith M. “Gandhi as nationalist leader, 1915-1948,” in The Cambridge Companion

to Gandhi, edited by Judith M. Brown and Anthony Parel. Cambridge University Press, 2011.

Pp. 51-70.

Dalton, Denis. “Satyagraha Meets Swaraj: The Development of Gandhi’s Ideas, 1896-1917,”

in Mahatma Gandhi: Non-Violent Power in Action. Columbia University Press, 2012. pp. 12-

29.

Guha, Ramachandra. Gandhi before India. Penguin UK, 2013.

Guha, Ramachandra. Gandhi: The years that changed the world, 1914-1948. Vintage, 2018.

Guha, Ramachandra. Patriots and partisans. Penguin UK, 2016.

Mukherjee, Bipan Chandra Mridula and Others, India’s Struggle for Independence 1859-

1947 (New Delhi: Viking), 1998.

Parekh, Bhikhu. Gandhi: A Very Short Introduction. Oxford University Press, 1997. (Chapter

1- Life and Work, pp. 1-24).

Evaluation Pattern
Assessment pattern:
  • CIA 1  10 marks (conducted out of 20 )
  • CIA 2 10 marks (conducted out of 20 )
  • CIA 3 25 marks (conducted out of 50 ) 
  • Attendance 5 marks (system calculate out of 10)
  • Total 50 Marks

POL142-1N - GLOBAL POWER AND POLITICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course has been conceptualized in order to introduce the students to the study of international relations. It introduces students to major theoretical approaches to understand international politics and diplomacy.

 To introduce the students to:

       The nature, scope and importance of International Relations/Politics

       The basic concepts of International Relations such as Sovereignty, Security, balance of Power etc.

       The contemporary global issues

Learning Outcome

CO1: Demonstrate an understanding of the various concepts in international relations and approaches to studying IR.

CO2: Analyze global issues by understanding the background for the issues.

CO3: Analyze the relations between nations and the formation of international organizations

CO4: Demonstrate an understanding of the impact of international issues on domestic policies.

Unit-1
Teaching Hours:10
Introduction to International Relations
 

International Relations: Meaning, nature and scope of international relations;

 

Key Concepts of International Relations: Sovereignty (territorial sovereignty), Balance of Power, National Power, Security and Globalization.

Unit-2
Teaching Hours:10
Theorization of Great Power in International Relations
 

Theories of International Relations: Realism (Classical Realism and Neo-Realism), Liberalism (Neoliberalism), Constructivism.

Unit-3
Teaching Hours:9
Great Power Politics in 20th Century
 

First World War, Second World War: Causes and Consequences, dynamics of strategic interaction between the great powers including the alliances, Inter war period (multipolarity), the Cold War (bipolarity) and the post-Cold War period (unipolarity).

Unit-4
Teaching Hours:8
Power Shifts in the Post-Cold War
 

Power shifts in the post-Cold War international system, Great Powers: traditional and non-traditional security threats, Emergence of new powers (rise of China and India as a challenge to the west).

Unit-5
Teaching Hours:8
Contemporary Global Issues
 

Environmental Issues, Terrorism, Human Security, Migration.

Text Books And Reference Books:

J. Baylis, S. Smith and P. Owens (eds.) (1997) Globalization of World Politics, New York: Oxford University Press.

Goldstein, Joshua S, and Jon C. Pevehouse. (2012) International Relations. Boston: Pearson Longman.

Basu, Rumki. (2010) International Politics: Concepts, Theories and Issues. New Delhi: SAGE Publications.

H. Andrew, Ben Whitham (2011) Global Politics, Bloomsbury.

Ghai, K.K. (2005). International Relations: Theory and Practice of International Politics. New Delhi: Kalyani.

Essential Reading / Recommended Reading

Mansbach R. and K. Taylor, (2008) Introduction to Global Politics. New York: Routledge, pp. 2-32.

Carter, N. (2007) The Politics of Environment: Ideas, Activism, Policy. Cambridge: Cambridge University Press, pp. 13-81.

Waltz, K. (1979). Theory of International Politics. Illinois: Waveland Press (reissued 2010).

Morgenthau, Hans J. (1948) Politics Among Nations: The Struggle for Power and Peace. New York: A.A. Knopf.

Evaluation Pattern
  • ·  CIA 1  10 marks (conducted out of 20 )

    ·  CIA 2 10 marks (conducted out of 20 )

    ·  CIA 3 25 marks (conducted out of 50 ) 

    ·  Attendance 5 marks (system calculate out of 10)

PSY141 - ADVERTISEMENT PSYCHOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will develop an understanding of how advertising affects the human mind by giving unique and valuable insight from the industry. The course will help in studying the relationship between advertising and human mind and also apply this learning to advertising strategy, positioning, brand, and marketing communications that prepare students for the competitive world of advertising and marketing.

Course objectives

This course aims to

  • Introduce psychological perspectives of advertisements in real life situations. 
  • Orient students towards the various functions and roles of cognitive, affective and behavioral responses in the field of advertisement.
  • Help students to identify and apply the various theories and principles of advertisement psychology in the field of marketing.

Learning Outcome

CO1: Apply the psychological perspectives of advertisements in the real-life setting.

CO2: Integrate different domains such as cognitive, affective and behavioral responses in the field of advertisement.

CO3: Develop the ability to make applications based on understanding of marketing strategies.

Unit-1
Teaching Hours:15
Unit I: Introduction to advertisement psychology
 

 

Introduction to advertisements; Its objectives and importance; Types and forms of advertising; Effects of advertisements a psychological perspective; Classic and contemporary approaches of classifying advertisement effectiveness.

Unit-2
Teaching Hours:20
Unit II: Cognitive processing of advertisements
 

Influence of advertisements on buying behaviors; Dynamics of Attention,Comprehension,Reasoning for advertisements; Attitudes and attitude changes with the influence of advertisements;Principles of persuasion and attitude change; Achieving advertisement compliance without changing attitude.

Unit-3
Teaching Hours:10
Unit III: International Advertising and Creating Brand
 

Emergence of International Advertising; Advertising in Multicultural Environment; Ethics in Advertising; Integrated marketing communication and marketing mix.

Text Books And Reference Books:

 Fennis,B.M.,&Stroebe,W.(2015).ThePsychologyofAdvertising.NewYork:PsychologyPress.

Andrew,A.Mitchell.(1993).AdvertisingExposure,MemoryandChoice.LawrenceErlbaumAssociates.Hillsdale,NJ.

Essential Reading / Recommended Reading

 

Linda,F.Alwitt & Andrew,A.Mitchell (1985).PsychologicalProcessesandAdvertising Effects:Theory,Research,andApplications. Lawrence Erlbaum Associates. Hillsdale, NJ. London.

Rolloph,M.E.&Miller,G.R.(Eds)(1980).Persuasion:NewDirectionsinTheoryandResearch.Sage.N.Y.

Eddie.M.Clark,Timothy.C.Brock,&DavidW.Stewart.(1994).Attention,AttitudeandAffectinResponsetoAdvertising.LawrenceErlbaumAssociates.Hillsdale,NJ.

 

Evaluation Pattern

CIA I

CIA II

CIA III

25

35

35

SOC142-1N - DIGITAL TECHNOLOGY AND URBAN TRANSFORMATIONS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course is designed to introduce students to urban transformations mediated through digital technology. The paper specifically explores the urban transformations in the economic and cultural sphere. In the economic sphere, the paper addresses the changing forms of work and labour, thereby the political economy of the digital technology mediated urban transformations will be explored. In the cultural sphere, the paper will introduce students to the changing nature of social relations induced by the technological advancements in cities. 

Learning Outcome

CO1: Explain urban transformations in the economic and cultural sphere mediated by Technology

CO2: Apply the political economy approach in their everyday observations of digital technology mediated urban transformations

CO3: Describe the consumptions patterns and lifestyles induced by digital technologies

CO4: Evaluate the changing forms of social relations in urban areas due to digital technologies

CO5: Explain the changing forms of work in urban areas

CO6: Identify how digital technology influences identity formations in urban areas

Unit-1
Teaching Hours:20
Political Econonomy
 

- Relationship between Labour and Capital  

- Changing Forms for Work and Labour 

- Changing Forms of Unionisation in Gig Economy 

Unit-2
Teaching Hours:15
Cultural Transformations
 

- Consumption Patterns and Lifestyles 

- Changing patterns of Mobility 

- Changing patterns of Identity 

Unit-3
Teaching Hours:10
Case Study - Platform based Economy
 

- App based Transportation

- Labour Code 

Text Books And Reference Books:

 

1. Athique, Adrian & Parthsarathi, Vidbodh (Eds.). (2020). Platform  Capitalism  in India. Palgrave Macmillan

2. Fuchs, Christian. (2014). Digital Labour and Karl Marx. Routledge. 

3. Harvey, David. (1985). The Urbanization of Capital. Johns Hopkins University Press.

4. Mosco, Vincent. (2019). The Smart City in a Digital World. Emerald Publishing Limited.

5. Mukherjee, Rahul and Nizaruddin, Fathima. (2022). ‘Digital Platforms in Contemporary India: The Transformation of Quotidian Life Worlds’, Asiascape: Digital Asia, 9, page 5-18. 

6. Standing. Guy. (2011). The Precariat. Bloomsbury Academic. 

7. Woodcock, Jamie. (2021). The Fight Against Platform Capitalism: An Inquiry into the Global Struggles of the Gig Economy. University of Westminster Press. 

8. Zuboff, Shoshana (2019). The  Age  of  Surveillance  Capitalism:  The  Fight  for  a  Human  Future at the New Frontier of Power. Public Affairs.

Essential Reading / Recommended Reading

1. Chhabra, Ronak. (2022).  ‘New Labour Codes From July 1? Trade Unions Will Continue to Oppose Changes’, News Click. 

2. Ganapathy, Venkatesh. (2017). Urban Mobility in the Era of Sharing Economy: An Empirical Study of Smartphone App Based Ridesourcing Services. Journal of Global Economy, Vol.13, No.4. 

3. Hodson, Mike et. al. (Eds.). (2020). Urban Platforms and the Future City: Transformations in Infrastructure, Governance, Knowledge and Everyday Life. Routledge

4. Ilavarasan, Vigneswara et.al. ‘Sharing economy platforms as enablers of urban transport in the global south: Case of digital taxi aggregators in New Delhi, India’, In Urban Transport in the Sharing Economy Era Collaborative Cities. CIPPEC. 

5. M.G, Deepika and M. Madhusoodhan. (2022). ‘Labour Laws for Gig Workers in the Context of Labour Law Reforms’, Economic and Political Weekly, Vol.57, No.30. 

6. ‘Protecting Workers in the Digital Platform Economy: Investigating Ola and Uber Drivers' Occupational Health and Safety.’ (2020). Report prepared by Indian Federation of App-based Transport workers (IFAT) in collaboration with the International Transport Workers' Federation (ITF), New Delhi Office. 

7. Punathambekar, Aswin & Mohan, Sriram (Eds.). (2019). Global  Digital  Cultures: Perspectives from South Asia.  University of Michigan Press. 

8. Rao, Ursula & Nair, Vijayanka (2019), ‘Aadhaar: Governing with Biometrics’. Journal of South Asian Studies, , 42(3), 469–481.

9. Sundaram, Ravi (2020), ‘Hindu Nationalism’s Crisis Machine’. HAU: Journal of Ethnographic Theory, 10(3), 734–741.

10. Tarnoff, Ben. (2022). Internet for the People; The Fight for our Digital Future. New York: Verso.

11. Zuboff, Shoshana (2019). The  Age  of  Surveillance  Capitalism:  The  Fight  for  a  Human  Future at the New Frontier of Power. Public Affairs.

 

Evaluation Pattern

CIA 1 - 20 Marks (converted out of 10)

CIA 2 - 20 Marks (converted out of 10)

CIA 3 - 50 Marks (converted out of 25)

Attendance  - 10 (converted out of 5) 

BBA142AN - ADVERTISING AND SALES PROMOTION TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

        Describe the history of the advertising industry and its relation to today’s marketplace.
        List the roles and responsibilities of various advertising, marketing, and promotions professionals.
       Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.

 

Learning Outcome

CO1: Understand fundamental concepts of Advertisement and Sales promotion.

CO2: Understand importance of Integrated Marketing Communications strategies.

CO3: Explain about creative Process in Advertisement and Sales Promotion

CO4: Critically examine and evaluate existing marketing strategies and tactics.

CO5: Learn to use sales promotions to push sales and attract buyers.

Unit-1
Teaching Hours:8
Introduction to Marketing Communication
 

Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process,communication and attitude formation and change. Key communication terminologies. Miscommunication issues.

Unit-2
Teaching Hours:6
Marketing Communication Strategy
 

Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.

Unit-3
Teaching Hours:6
Advertising
 

Meaning, elements,Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising.Role of Advertising in 21st Century.

Unit-4
Teaching Hours:8
Creative Process and Methods in Advertising
 

Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of color in advertising.

Unit-5
Teaching Hours:10
Advertisement Development
 

Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising:  nature, pros and cons. TVC development: script writing, story board, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies.

Unit-6
Teaching Hours:7
Sales Promotions
 

Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives,tools and techniques to boost sales.

Text Books And Reference Books:
  1. Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
  2. William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.
Essential Reading / Recommended Reading
  1. Jaishri Jethwaney and Shruti Jain, Advertising Management, Oxford University Press.
  2. K. D. Koirala, Marketing Communications, Buddha Publications.
  3. Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
  4. Advertising Management, Jethwaney, Jain, Oxford.

      5.Integrated Advertising, Promotion and Marketing Communications, Clow, Baack, Pearson

Evaluation Pattern

CIA I : 10 MARKS

CIA II: 10 MARKS

CIA III: 25 MARKS

ATTENDANCE :   05 MARKS

BBA142BN - EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description: Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals.

Course Objectives: Through the course, the instructor aims to

 

1. Introduce learners to the need and importance of Emotionally Intelligent behaviours at the workplace

 

2. Familiarize learners with contemporary scientific theories regarding emotions and emotional intelligence

 

3.Equip learners with skills needed for emotional awareness and emotional regulation

 

4.Give an overview of the utility of EI in personal and professional growth

Learning Outcome

CO1: Explain the role of EI at the workplace

CO2: Identify triggers in self and others that can precipitate emotional deregulation

CO3: Examine reasons for interpersonal conflict at the workplace

CO4: Select emotionally intelligent behaviours in personal and professional interactions

Unit-1
Teaching Hours:8
Introduction to Emotions
 

Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life. 

Unit-2
Teaching Hours:8
Emotional Awareness and Regulation
 

Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness. 

Unit-3
Teaching Hours:8
Understanding the Self
 

Examining "Success":   Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation 

Unit-4
Teaching Hours:8
Interpersonal Success & Empathy
 

 Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection.    

Unit-5
Teaching Hours:8
EI at the workplace
 

EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations.   Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader

Unit-6
Teaching Hours:8
EI for Lifelong learning
 

Contemporary science of EI; EI training for teams: Methods, activities and assessment 

Text Books And Reference Books:

1.     King Jacob (2019): Master Your Emotions: Practical Guide to Manage Feelings, Overcome Negativity, Stress, Anxiety, Anger and Depression, and Change Your Life Developing Emotional Intelligence and Positive Thinking.

2.     The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.

3.     www.6seconds.org

4.     Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015.

Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology17(3), 715–734. https://doi.org/10.1017/S0954579405050340

Essential Reading / Recommended Reading

1.     King Jacob (2019): Master Your Emotions: Practical Guide to Manage Feelings, Overcome Negativity, Stress, Anxiety, Anger and Depression, and Change Your Life Developing Emotional Intelligence and Positive Thinking.

2.     The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.

3.     www.6seconds.org

4.     Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015.

Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology17(3), 715–734. https://doi.org/10.1017/S0954579405050340

Evaluation Pattern

CIA 1-30 Marks

CIA 2-30 Marks

CIA 3-30 Marks

Class Participation -10 marks

BBA142DN - WEALTH MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This course examines the investment and financial issues arising from personal wealth management activities. The course commences with an introduction to the financial planning industry and the regulatory framework. It then covers various topics required for constructing a comprehensive financial plan, including identifying client financial status and goals, asset allocation, securities trading, managed funds, superannuation, estate planning, and social security. This course focuses on understanding the nature, usage, and regulations of the advice of various financial products and legal instruments for developing personal wealth management plans.

Learning Outcome

CO1: Demonstrate an understanding of the theories and concepts of the financial planning process and wealth creation

CO2: Create a personal financial plan

CO3: Analyse the risk-return characteristics of different asset classes available to individuals for investing

CO4: Create portfolio for a client based on their risk tolerance, constraints and unique life circumstances

Unit-1
Teaching Hours:9
UNIT 1: Introduction to Financial Planning
 

Concepts, Role of Financial Planner, Personal Financial Planning Process, Ethical and professional consideration in financial planning – Code of ethics, Contract and Documentation, Client Data Collection, Client Data Analysis, Life Cycle Wealth Cycle - Risk Profiling and Asset Allocation - Systematic Approach to Investing - Systematic Investment Plan (SIP) - Systematic Withdrawal Plan (SWP) - Systematic Transfer Plan (STP), Legal aspects of Financial Planning.

Unit-2
Teaching Hours:9
UNIT 2: Economy & Wealth Management       
 

Financial Planning to Wealth Management, Economic Cycles and Indicators - Lag Indicators - Co-incident Indicators - Lead Indicators, Interest Rate Views, Currency Exchange Rate, The Deficits -Revenue Deficit and Fiscal Deficit - Current Account Deficit

Unit-3
Teaching Hours:9
UNIT 3: Investment & Risk Management
 

Role of Equity, Debts & Alternative Assets, Active and Passive Exposures, Returns from Passive Exposure to S&P CNX Nifty, Sector Exposure and Diversification, Deposits and Debt Securities, Credit Exposure and Debt Investments, Concentration Risk, Passive Investments in Debt, Alternative Assets Investment Routes, Alternative Assets returns from Gold, Real Estate, Role of Real Estate, Real Estate Investment Routes, Real Estate Indices – Assets & Liabilities, Nomination, Inheritance Law, Will & Trust, Risk Management through Insurance.

Unit-4
Teaching Hours:9
Unit-4: Asset Allocation and Strategies
 

Asset allocation Decision, Equity portfolio strategies – Active Vs Passive Management strategies, Value Vs growth investing, Asset allocation Strategies – Tactical, Fixed & Flexible, , Asset Allocation Returns in Equity, Debt & Gold, Bond Portfolio Management Strategies – Passive – Buy and Hold, Indexing – Active – interest rate anticipation, Valuation analysis, Credit analysis, Yield spread analysis and Bond swaps – Core plus management strategy -Immunization strategies – Allocation to Speculation, Diversification in Perspective.  Taxation of investment products.

Unit-5
Teaching Hours:9
UNIT 5: Retirement Planning & Employee Benefits
 

Introduction to Retirement Planning - Types of Retirement Plans – Defined Benefit and Defined Contribution plan, Superannuation and other retirement plans, Group Life and Health Insurance; Retirement planning and Strategies, Post Retirement Counseling, Retirement Income Streams Pension Sector Reforms

Text Books And Reference Books:

Sankaran,Sundar, Wealth Engine: Indian Financial Planning & Wealth Management Handbook,

[Vision Books, 2012]

Essential Reading / Recommended Reading

1. Harols R. Evensky & Stephen M. Horan (2011). The New Wealth Management: The Financial Advisors Guide to Managing and Investing Client Assets. New Delhi. McGraw – Hill.

2. S. K. Bagchi (2009). Wealth Management. New Delhi. Jaico Publishing House.

3. Mark Diehl (2011). The Wealth Management Manual. New Delhi. Aventine Press.

4. Dun & Bradstreet (2009). Wealth Management, New Delhi. Tata McGraw Hills Publications.

5. Kapoor Jack R, Dlabay L R, Huges R J (2008). Personal Finance. New Delhi: Tata Mc-Graw Hills Publications

6. NCFM Wealth Management Module

Evaluation Pattern

CIA 1- 10

CIA 2 - 10

CIA 3- 25

Attendance - 5

COM151N - DIGITAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization of a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.

Learning Outcome

CO1: Recall the concepts of Digital marketings

CO2: Apply digital marketing tools and gain insights on analytical tools

CO3: Evaluate different marketing strategies

CO4: Design marketing strategies for customized goods and services

Unit-1
Teaching Hours:12
Basics of Digital marketing
 

Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing

Unit-2
Teaching Hours:12
Search Engine Optimization (SEO) and Search Engine Marketing
 

Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance

Unit-3
Teaching Hours:6
Implementing and managing advertisement campaign through Google AdSense
 

Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking-Conversion Metrics - CPA, CTR.

Unit-4
Teaching Hours:9
Social Media Marketing
 

Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Facebook Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance

Unit-5
Teaching Hours:6
Data driven decision making using analytics and insights
 

Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders

Text Books And Reference Books:
  1. Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page.
  2. Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.
Essential Reading / Recommended Reading
  1. Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page.
  2. Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.
Evaluation Pattern

Marks Evaluation Scheme:

CIA I: 25%

CIA II: 25%

CIA III: 30%

Viva-Voce: 15%

ATTENDANCE: 5%

TOTAL: 100

ECO101-2N - INTRODUCTORY MICROECONOMICS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course is designed to expose the students to the basic principles of microeconomic theory. The emphasis will be on thinking like an economist and the course will illustrate how microeconomic concepts can be applied to analyse real-life situations.

Course Objectives

The course has been conceptualised in order to help students:

 

  • to understand how decisions related to allocation of scarce resources and trade-offs are made.
  • to analyse the market for goods & services and output-price determination.
  • to understand the role of government policies regulating market outcome.
  • to demonstrate understanding of how rational consumers make their choice to optimize utility.
  • to analyse the dynamics of factors of the production market.

Learning Outcome

CO1: Summarize how decisions related to allocation of scarce resources and trade-offs are made.

CO2: Understanding the role of demand and supply in allocating economic welfare

CO3: Explain the role of government policies in regulating the market outcomes

CO4: Illustrate how consumers optimize the utility given the limited resources

CO5: Illustrate and explain the market dynamics of factors of production and impact of policy regulation on allocation of such inputs in the market.

Unit-1
Teaching Hours:8
Introduction
 

Nature and scope of economics, opportunity cost, scarcity, production possibility frontier, Market system, welfare state, Microeconomics Vs Macroeconomics, Ten principles of economics.

Unit-2
Teaching Hours:15
Demand, Supply and Market Equilibrium
 

Demand and supply schedules, functions and curves, Law of demand, Exceptions to the law of demand, Law of supply, Exceptions to the law of supply, Market equilibrium, Movement along a demand and supply curve, shifts in demand and supply curves, Types of elasticities and their applications, Relationship between price elasticity and total revenue, Backward bending labour supply curve, Consumer and producer surplus and the efficiency of the markets.

Unit-3
Teaching Hours:17
Theory of Consumer Behaviour
 

Cardinal and Ordinal utility, Law of diminishing marginal utility, Water-diamond paradox, Indifference curves, indifference schedule, marginal rate of substitution, price line, consumer’s equilibrium, and comparative statics, Samuelson’s revealed preference theory, Income and substitution effects (Slutsky’s and Hicks’ equations)

Unit-4
Teaching Hours:20
Theory of Production and Cost
 

Production Function-One input model, law of diminishing marginal product, total, marginal, and average products, Two-input model: isoquants and isocost lines, producers’ equilibrium, expansion path, Cost analysis: Types of total and unit costs, and relationships among unit costs in the short run, long run cost analysis: behaviour of long run average and marginal costs, Behaviour of long run average cost, economies and diseconomies of scale, Laws of returns to scale.

 

 

Text Books And Reference Books:

Core Textbooks:

1.     Mankiw, G. N., “Principles of Microeconomics”, Cengage Learning India Pvt Ltd,

2.     Varian, H. R., “Intermediate Microeconomics: A Modern Approach”

 

Essential Reading / Recommended Reading

Reference Books:

1.     Pindyck, R. S. and Rubinfeld D. L., “Microeconomics”, Pearson Edu Inc

 

2.     Koutsoyiannis, A., “Modern Microeconomics”, Palgrave Macmillan.

Evaluation Pattern

CIA I

CIA II

CIA III

ESE

Attendance

Total

10%

25%

 

10%

 

50%

 

05%

 

100%

 

ECO102-2 - STATISTICAL METHODS FOR ECONOMICS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course emphasizes both the theoretical and the practical aspects of statistical analysis, focusing on techniques for estimating statistical models of various kinds. The goal is to help you develop a solid theoretical background in statistics, and the ability to implement the techniques and critique empirical studies in social sciences.

Learning Outcome

CO1: Explain what is meant by descriptive statistics and inferential statistics.

CO2: Understand the characteristics, uses advantages, and disadvantages of each measure of central tendency and measure of dispersion.

CO3: Describe the classical, empirical, and subjective approaches to probability.

CO4: Describe the five-step hypothesis testing.

CO5: Calculate and interpret the coefficient of correlation, the coefficient of determination and the standard error of the estimate.

Unit-1
Teaching Hours:15
Measures of Central Tendency and Dispersion
 

Mean, median and mode - Geometric and Harmonic Means-Measures of Dispersion: Range, interquartile range and quartile deviation, mean deviation, standard deviation and Lorenz curve Moments, Skewness and Kurtosis-Partition Values-Quartiles- Deciles- Percentiles.

Unit-2
Teaching Hours:15
Index Numbers
 

Index Numbers: meaning and importance – problems in the construction of index numbers – Types of index numbers: price index – quantity index – value index – construction of price index numbers: unweighted and weighted indices – construction of quantity and value indices - tests of adequacy of index number formulae – deflating; Consumer Price Index Number: meaning and uses – problems in the construction of cost of living index number – methods of constructing cost of living index: aggregate expenditure and family budget methods – limitations of index numbers.

Unit-3
Teaching Hours:10
Probability Concepts
 

Meaning- Set theory- Permutations and Combinations- Theorems of probability- Rules of Addition- Rules of Multiplication-Probability distribution- Random Variables- Discrete Random Variable- Continuous Random Variable- Binomial -Poisson and Normal distribution.

Unit-4
Teaching Hours:10
Correlation Analysis
 

Meaning - Types of correlation - Methods of studying correlation: Scatter diagram method, Graphic method, Karl Pearson’s co-efficient of correlation, Rank method, Concurrent deviation method–The Coefficient of Determination- Partial correlation.

Unit-5
Teaching Hours:10
Testing of Hypothesis
 

Hypothesis-Null and Alternative Hypothesis- Hypothesis Testing (P-value approach and critical value approach)-Errors in testing of Hypothesis- Type I and Type II errors; power of a test-One-Tailed and Two-Tailed Tests of Significance- t Test- Z Test-Chi Square test.

Text Books And Reference Books:
  1. S. P. Gupta (2017), Statistical Methods, Sultan Chand& Sons, Revised Edition, New Delhi.
  2. J. K. Sharma (2018), Business Statistics, Vikas Publishing House Pvt Ltd, 4th Edition, New Delhi
Essential Reading / Recommended Reading
  1. Clark, Megan J. and John A. Randal (2010) A First Course in Applied Statistics, 2nd edition, Pearson Education.
  2. Lewis, Margaret (2011) Applied Statistics for Economists, Routledge
  3. Ott, Lyman R and Longnecker, Michael (2008) An Introduction to Statistical Methods and Data Analysis, Sixth Edition, Brooks/Cole, USA
  4. Moore, D. S. and McCabe, G.P. (2003) Introduction to the Practice of Statistics, W.H. Freeman & Company, New York.
Evaluation Pattern
  • CIA I (20 marks): Multiple Choice Questions
  • CIA II (50 marks): Mid-Semester Examination
  • CIA III (20 marks): Individual Assignment

 

 

ENG181-2 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:4
food
 

Witches’ Loaves

O Henry

 

Unit-1
Teaching Hours:4
language
 

Presentation skills

Unit-2
Teaching Hours:6
Fashion
 

In the Height of Fashion-Henry Lawson

Unit-2
Teaching Hours:6
Language
 

Report writing

Unit-3
Teaching Hours:4
Management
 

The Story of Mumbai Dabbawalas- ShivaniPandita

 

Unit-3
Teaching Hours:4
Language
 

Resume Writing

Unit-4
Teaching Hours:3
Language
 

Interview skills and CV writing

Unit-4
Teaching Hours:3
Management
 

If

By Rudyard Kipling

Unit-5
Teaching Hours:4
History
 

Who were the Shudras?

By Dr Ambedkar

 

 

Unit-5
Teaching Hours:4
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
History
 

Dhauli

By JayantaMahapatra

Unit-7
Teaching Hours:4
language
 

email writing

Unit-7
Teaching Hours:4
Social Media
 

An Occurrence at Owl Creek Bridge by Ambrose Bierce

Unit-8
Teaching Hours:2
Social Media
 

Truth in the time of Social Media' by Girish Balachandran

Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

teacher manual and worksheets that teachers would provide. Listening skills worksheets.

Evaluation Pattern

CIA1- 20

MSE-50

CIA3- 20

ESE- 50

LAW146N - LAW AND PRACTICE OF INTELLECTUAL PROPERTY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

IPR have assumed increased significance in global trade. Over the last two decades IPR protection has expanded in an unprecedented pace resulting in economic growth. Understating IPR legal regime is vital for protecting innovation and creation. This course aims at providing basic working knowledge in the area of intellectual property and examines, analyzes and studies the remarkable subject of International Intellectual Property Law and how to enforce trademarks, patents and copyrights beyond national boundaries. Special emphasis will be placed on international standards for intellectual property and its implementation, application and practices in national jurisdictions. In addition the course covers the differences and similarities between the diverse national intellectual property systems.

Learning Outcome

CO1: Identify the different forms of Intellectual Property (IP)

CO2: Understand the importance of protection of IP.

CO3: Apply the principles of IP protection to the real cases or practical problems

Unit-1
Teaching Hours:5
Introduction
 

Concept of Property, Nature and philosophy of Intellectual property, Evolution of IP law in India and implications of TRIPS, Types of IP

Unit-2
Teaching Hours:8
COPYRIGHT
 

Copyright basics, Neighboring rights and digital copyright, Protection and remedies for infringement.

Unit-3
Teaching Hours:7
Patents
 


Patents – evolution, Criteria for Patentability, rights of patentee and application
for international patent under PCT

Unit-4
Teaching Hours:7
TRADEMARKS
 


Trademark, service mark, registration, renewal and enforcement, passing off,
Geographical indications

Unit-5
Teaching Hours:6
TRADE SECRETS
 

Trade secrets, common law protection , TRIPS obligation

Unit-6
Teaching Hours:6
OTHER IPRS
 

Industrial designs, Plant varieties, rights of indigenous people , Biological diversity

Text Books And Reference Books:

List of Books :

1. V.J. Taraporevala’s, Law of  Intellectual Property, Thomson Reuters, Third Edition, 2019.

2. Elizabeth Verkey, Intellectual Property, Eastern Book Company,  2015.

3. V.K. Ahuja, Intellectual Property Rights in India, Second Edition, 2015

 

List of Cases

1.Biswanath Prasad Radhey Shyam v. Hindustan Metal Industries (1979) 2 SCC 511; AIR 1982 SC 1444.

2. Novartis AG v. Union of India

3. Bayer Corporation v. Union of India (2013)

4.R. G. Anand v. Deluxe Films

5.Amarnath Sehgal v. Union of India (moral rights)

6. Durga Dutt Sharma v. Navartana Pharmaceutical

7. Yahoo Inc. v. Akash Arora

 

 

 

 

 

 

 

 

 

 

 

 

Essential Reading / Recommended Reading

1.William Fisher, Theories of Intellectual Property New Essays in the Legal and Political Theory of Property, Cambridge University Press

2.Legislative History of development of Patent Law in India, https://www.youtube.com/watch?v=yiqb_eLYc74

3.Video on ‘Evergreening of Patents’ https://youtu.be/bdzUMaxZt3g?feature=shared

4.Profiteering by Big Pharma at the cost of the lives of the poor, https://youtu.be/-z_W3yRA9I8?feature=shared

5.Copyright Amendment Bill, 2013, https://youtu.be/Kw8F7DHlBJo?feature=shared

List of Articles:

1. Sell, Susan. "Intellectual property and public policy in historical perspective: contestation and settlement." Loy. LAL Rev. 38 (2004): 267.

2. Odell, John S., and Susan K. Sell. "Reframing the issue: the WTO coalition on intellectual property and public health, 2001." Negotiating trade: Developing countries in the WTO and NAFTA 85 (2006): 96.

3. Kitching, John, and Robert Blackburn. "Intellectual property management in the small and medium enterprise (SME)." Journal of small business and enterprise development 5.4 (1998): 327-335.

4. Hughes, Justin. "The philosophy of intellectual property." Geo. LJ 77 (1988): 287.

5. Boldrin, Michele, and David Levine. "The case against intellectual property." American Economic Review 92.2 (2002): 209-212.

6. Drahos, Peter. A philosophy of intellectual property. Routledge, 2016.

 

 

 

 

 

 

 

 

 

 

 

Evaluation Pattern

CIA and Exam

MED102-2N - REPORTING AND EDITING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course - Reporting and Editing - is designed to teach basic reporting, writing, and editing skills required in any news organization. Knowledge and skills that students acquire from the Skill Enhancement Course – Writing for Media – in the previous semester will enhance the scope of this course. The course covers topics like ethical and professional standards in reporting, functioning of newsrooms, techniques of newsgathering and writing, beat reporting, and editing techniques.

Learning Outcome

CO1: Understand the basics of reporting and imbibe ethical and professional standards in journalism.

CO2: Acquire newsgathering and writing skills.

CO3: Comprehend various aspects of beat reporting and identify their potential areas of interest or expertise.

CO4: Acquire skills in editing news reports.

CO5: Understand the functioning of newsrooms and organizational structures in media houses.

Unit-1
Teaching Hours:10
Basics of Reporting
 

1. Types of Reporting: Descriptive, Interpretative, and Investigative

2. News Room and News Flow

3. Qualities, Functions, and Responsibilities of a Reporter

4. Stringers and Freelancers

5. Ethical and Professional Standards in Reporting

 

Unit-2
Teaching Hours:15
Techniques of News Gathering and Writing
 

1. Sources – Direct, Human, and Documentary; Cultivating News Sources, Attribution

2. News Writing Styles and Techniques 

3. Writing Lead and Headline

4. Covering Press Conferences and Meet the Press

5. Reporting Speeches, Rallies, and Protests

6. News Agencies/ Wire Services

7. News in the Digital Space

Unit-3
Teaching Hours:10
Reporting Beats
 

1. Parliamentary Reporting, Covering Elections, Political Parties, and Government

2. Economy, Business, and Finance

3. Development Journalism - Healthcare, Education, Environment, Gender Issues

4. Crime and Courts

5. Sports

6. Entertainment, Fashion, and Lifestyle

7. Art, Culture, Literature

8. Science and Technology

9. Reporting War, Conflicts, and Disasters

10. Weather

Unit-4
Teaching Hours:15
Basics of Editing
 

1. Editing: Definition, Principles, Need, and Functions

2. Copy Editing Techniques and Tools

3. Line Editing, Creative Editing, and Design Editing

4. Editing Process: Selecting, Examining, Checking, Correcting, Condensing, Slanting Stories, Integrating Copy from Different Sources

5. Rewriting Leads and Stories

6. Writing Headlines

Unit-5
Teaching Hours:10
Functioning of Newsrooms
 

1. News Desk (Newspapers, Online Portals, Radio, and Television)

2. Organizational Structure and Roles in News Media Houses

3. Qualities, Functions, and Responsibilities of News Editor and Sub Editor

4. Writing Editorials and Opinion Articles

Text Books And Reference Books:

Dahiya, Surbhi and Sahu, Shambhu (2021). Beat Reporting and Editing: Journalism in the Digital Age. Sage.

Fedler, Fred et. al (2016). Reporting for the Media. London: Oxford University Press. 2016.

John Marydasan (2016). Editing Today: Rules, Tools and Styles. New Delhi: Media House.

Mencher and Melvin (2003). News Reporting and Writing. New York: McGraw Hill Publication.

Rich, C. (2010). News Reporting and Editing. New Delhi: Cengage.

Westley, B. (1980). News Editing (3rd ed). New Delhi: IBH Publications.

Essential Reading / Recommended Reading

Baskette and Scissors (2004). The Art of Editing. Boston: Allyn and Bacon Publication.

Brooks, B., Jack & Baskette, F.K. (1992). The Art of Editing (5th ed.). New York: Macmillan Publishing Co.

Chaturvedi, S.N. (2007). Dynamics of Journalism and Art of Editing. New Delhi: Cyber Tech Publications.

French, C. (Ed.) (1987). The AP Style Book & Libel Manual. USA: Addison-Wesley Publication Co, Inc.

Garst, R, & Theodore Bernstein (1982). Headlines and Deadlines (4th ed.). New York, NY: Columbia University Press.

Olterman, P. (Ed). (2009). How to write. London: Guardian Books.

Parthasarthy, R. (1996). Here is the News! Reporting for the Media. New Delhi: Sterling Publishing Pvt. Ltd. 

 

Evaluation Pattern

 

Mode of Examination

Weightage (%)

CIA 1

Assignment

10

CIA 2

Mid-Semester Examination (Submission)

25

CIA 3

Assignment

10

Attendance

 

05

ESE

End Semester Examination (Submission)

50

 

Total

100

MED103-2N - MEDIA AND POLITICAL STRUCTURES IN INDIA (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides a comprehensive exploration of the intricate relationship between media and political structures in the context of India. Students will delve into the dynamic interplay between media institutions, government bodies, and political actors, analyzing the impact on democracy, governance, and public opinion formation. Through a multidisciplinary approach, the course examines the historical, social, and cultural factors that have shaped India's media landscape and political structures. Case studies, critical analysis, and discussions will enable students to develop a nuanced understanding of the complex dynamics that shape the intersection of media and politics in the Indian context.

Learning Outcome

CO1: Gain a comprehensive understanding of the intricate dynamics between media institutions, government bodies, and political actors in India.

CO2: Critically examine the role of media in shaping democracy and governance in India.

CO3: Explore the increasing influence of social media platforms in Indian politics with respect to political communication, mobilization, and public discourse.

CO4: Analyze the concentration of media ownership and its impact on media pluralism, editorial independence, and the diversity of voices in the media landscape in India.

CO5: Develop a critical perspective on the media's influence on public policy

Unit-1
Teaching Hours:20
Organs of State
 

1. Legislature: Lok Sabha and Rajya Sabha: Relative Roles, Functions and Officials, Issues in Functioning of the Parliament; State Legislature; Law Making Process

2. Executive: President, Vice President, Prime Minister, and Council of Ministers; Governor, Chief Minister, and Council of Ministers; Role of Bureaucracy

3. Judiciary: Supreme Court, High Court, and Lower Courts, Judicial Review and Judicial Activism, Public Interest Litigation, Controversies and Issues related to Independence of Judiciary.

4. Panchayati Raj Institutions and Grassroots Democracy in India - 73rd and 74th Amendments.

 

Unit-2
Teaching Hours:10
Media and Political Structures
 

1. Media and Public Sphere

2. Media as the Forth Pillar/Estate of Democracy

3. Freedom of the Press

4. Media and the Public Policy Process

5. Media as the Watchdog of Democracy

6. Contempt of Court

Unit-3
Teaching Hours:10
Key Issues in Indian Politics
 

1. Federalism and Centre-State Relations

2. Secularism and Communalism

3. Social Justice: Caste and Gender, Issue of Reservation for Women

4. Regionalism and Sub-Regionalism: Regional Disparity and Divide

5. Conflicts and Insurgency

6. Uniform Civil Code

Unit-4
Teaching Hours:10
Media and Elections
 

1. Party System in India

2. Election Commission of India and Electoral Reforms

3. Media and Electoral Politics: Election Campaigns, Agenda Setting and Public Opinion Formation

4. Elections in the Digital Age: Use of Social Media, Targeted Political Communication

5. Post Truth Phenomenon

Unit-5
Teaching Hours:10
Media Ownership and Control in India
 

1. Patterns of Media Ownership

2. Media Pluralism and Editorial Independence

3. Regulatory Frameworks and Policy Debates

4. Censorship in India

5. Impact of Corporatization of Media: Sensationalism, Paid News, Trial by Media

Text Books And Reference Books:

Brass, P. R. (2014). The Politics of India Since Independence. Cambridge University Press.

Mudgal, R., & Rai, P. (2014). Indian Media in a Globalised World. SAGE Publications India.

Nandy, A. (2013). The Changing Role of the Indian State: Retrospect and Prospects. Oxford University Press.

Pai, S. M. (2016). Political Science: Theory and Political Institutions in India. SAGE Publications India.

Prasad, K. (2015). The Politics of Free Speech: Indian Media and the Culture of Openness. Oxford University Press.

Varshney, A. (2017). Battles Half Won: India's Improbable Democracy. Penguin Books.

Thussu, D. K. (2015). Media and Terrorism: Global Perspectives. Sage Publications.

Varma, A. (2018). The Indian Media Business. SAGE Publications India.

Essential Reading / Recommended Reading

Frankel, F. R. (2017). India's Political Economy: The Gradual Revolution, 1947-2017. Oxford University Press.

Hasan, S. (2018). The Drift of Media Politics and the New Age. Oxford University Press.

Lijphart, A. (2012). Patterns of Democracy: Government Forms and Performance in Thirty-Six Countries. Yale University Press.

Pai, S. M. (2017). The Communication Strategy in Politics: A Comparative Analysis of India and the United States. Routledge.

Wilkinson, S. I. (2018). Democracy and Development in India: From Socialism to Pro-Business. Cambridge University Press.

Evaluation Pattern

 

Mode of Examination

Weightage (%)

CIA 1

Assignment

10

CIA 2

Mid-Semester Examination

25

CIA 3

Assignment

10

Attendance

 

05

ESE

End Semester Examination (Written)

50

 

Total

100

MED142 - DIGITAL STORYTELLING TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This hands-on course introduces students to the fundamentals of digital media production, providing them with the skills and knowledge needed to create compelling content in various digital formats. Through practical exercises and projects, students will learn the essentials of pre-production, production, and post-production processes in the digital media landscape. They will explore techniques for capturing and editing audio and video, designing graphics, and creating engaging multimedia content. The course will also examine the influence of digital media on society, including its impact on culture, communication, and storytelling. By the end of the course, students will be proficient in producing professional-quality digital media projects and will have a critical understanding of the broader implications of digital media production.

 

Course Objectives:
1. Design impactful stories using effective structures, engaging visuals, and multimedia elements, tailored to specific platforms and audiences.
2. Get hands-on experience with audio/video recording and editing software, graphic design principles, and popular digital media platforms to produce effective storytelling projects.
3. Evaluate digital storytelling projects, identify effective techniques, and analyze the broader impact of digital media on communication and society.
4. Utilize various storytelling methods, collaborate effectively in teams, and communicate creative vision through presentations and project critiques.
5. Apply digital media skills to various platforms and emerging technologies, adapting your approach to diverse audiences and storytelling goals.

Learning Outcome

1: Provide students with a comprehensive understanding of industry-standard digital media production tools, software, and techniques to create high-quality digital media projects.

2: Understand specific requirements and considerations for producing media content across different platforms, including web, mobile, social media, and emerging technologies.

3: Foster students' creativity and artistic abilities, so that they will be competent to conceptualize and execute visually compelling and engaging digital media content through various assignments and projects.

4: Develop critical thinking skills to analyse and evaluate digital storytelling projects and assess the effectiveness of storytelling techniques and narrative structures.

5: Develop students' collaborative and communication skills for digital media production and enable them to effectively communicate their creative choices and project outcomes to a wider audience.

Unit-1
Teaching Hours:5
Role of Digital Media in Contemporary Society
 

Exploring the evolving landscape of digital media: a catalyst for social change, a platform for self-expression, and a driver of new economic models.

Unit-1
Teaching Hours:5
Digital Storytelling: Meaning, Features, and Types (Image, Audio and Video enabled)
 

Exploring the art of digital storytelling and its diverse forms.

Unit-1
Teaching Hours:5
Impact of Digital Media on Culture, Communication, and Storytelling
 

How digital media sparks social change, ignites global movements, and amplifies the power of collective action and cultural transformation.

Unit-1
Teaching Hours:5
Overview of Digital Media Production Process
 

This topic delves into the key stages of this journey, equipping students with the knowledge and skills to navigate the dynamic world of digital content creation.

Unit-1
Teaching Hours:5
Ethical and Legal Considerations in Digital Media Production
 

This crucial topic delves into the complexities of responsible content creation, addressing issues such as:

 

  • Copyright and intellectual property: Understanding ownership rights and respecting creative boundaries in the digital realm.
  • Privacy and data protection: Balancing transparency with safeguarding personal information in a data-driven world.
  • Representation and bias: Critically examining how digital media portrays diverse identities and challenging harmful stereotypes.
  • Misinformation and manipulation: Recognizing the ethics of information sharing and navigating the challenges of fake news and online manipulation.
  • Accessibility and inclusivity: Creating content that is accessible to all and promoting fair representation in the digital sphere.
Unit-2
Teaching Hours:8
Stages of Digital Media Production
 

The topic elaborates on the different stages of production for digital media, i.e., pre production, production and post production.

Unit-2
Teaching Hours:8
Concept Development and Storytelling in Digital Media
 

The students will learn how to ideate, develop it into a concept for the visual media and inculcate the art of storytelling within it.

Unit-2
Teaching Hours:8
Scriptwriting and Storyboarding
 

Students will learn about the art and science of scriptwrtiting and storyboarding. Words for scripts and Visual frames for storyboards. This will help them develop a visual aptitude and evolve them into budding media artists.

Unit-2
Teaching Hours:8
Planning and Organizing a Digital Media Project
 

Managing a production is an integral part of any media project. This topic will entail the hows and whys of the project and will train them in the art of multitasking; and balancing the creative and commercial pursuits of the production.

Unit-3
Teaching Hours:20
Audio Production - Recording techniques for voiceovers, interviews, and ambient sound; Audio editing and mixing; Sound design for digital media projects
 

In this topic, students will get acquainted with audio recording, editing and related skills.

Unit-3
Teaching Hours:20
Video Production - Camera operation and composition techniques; Lighting principles and techniques; Video editing and post-production
 

This topic will acquaint the students on the basics of camera, its operations, lightting, video shotting and editing techniques. This will enable thier inner creative to manifest their vision on screen.

Unit-4
Teaching Hours:6
Graphic Design Principles for Digital Media
 

The topic is about graphic designing and its basics. Students will give form and shape to their creative thinking and complete assignments relevant to the industry.

Unit-4
Teaching Hours:6
Creating and Integrating Graphics in Digital Media Projects
 

Graphics are integral as well as supportive in all kinds of media content. This will teach the students on how to create and place graphics in their media projects.

Unit-4
Teaching Hours:6
Introduction to Animation Techniques
 

This topic will enable students to delve into the basics of animation and will give them tools to tell their stories, narratives and ideas.

Unit-5
Teaching Hours:6
Planning, Scheduling, and Budgeting for Digital Media Projects
 

Digital media has primarily been commercialized. This has brought up the need for measuing costs, profits and budgets. This topic will teach them how to plan and budget their projects, leading better outcomes.

Unit-5
Teaching Hours:6
Final Project and Presentation (Students will complete a final digital media project and present their work)
 

Students will learn how to finalise content and present it. They will also learn relevance of time, channel and audience for their produced content.

Unit-5
Teaching Hours:6
Collaboration and Teamwork in Digital Media Production
 

Collaboration is integral to any project. The topic will help students learn how to divide roles, maintain synchronicity and optimize the skills of the team.

Text Books And Reference Books:

Dariano, A. (2018). The Storyteller's Ultimate Guide to Film and Digital Media Production. Routledge.

Datta, R. (2018). The Art of Digital Storytelling: Crafting Personal Narratives in the Digital Age. HarperCollins India.

Joshi, A. (2019). Digital Storytelling: A Comprehensive Guide for Beginners. Notion Press.

Manovich, L. (2013). The language of new media. MIT Press.

Rao, S. (2020). Visual Storytelling in the Digital Era: Techniques and Strategies for Engaging Audiences. Sage Publications India.

Essential Reading / Recommended Reading

Clark, J., & Lyons, A. (2016). Visual Storytelling: The Digital Video Documentary. Cengage Learning.

Lambert, J. (2013). Digital Storytelling: Capturing Lives, Creating Community (4th ed.). Routledge.

Gitner, S. (2016). Multimedia Storytelling: For Digital Communicators in a Multiplatform World. Routledge.

Mehta, N. (2015). Journalism and the Public Sphere in the Digital Age. SAGE Publications India.

Mukherjee, R., & Chakravarty, T. (2017). Digital Discontents: Civil Society and the Media in Contemporary India. Oxford University Press.

Rabiger, M. (2015). Directing the documentary. Routledge.

Evaluation Pattern

Component of Evaluation - Mode of Examination - Weightage (%)

CIA 1 - Assignment - 10%

CIA 2 - Mid-Semester Examination (Submission) - 25%

CIA 3 - Assignment - 10%

Attendance - 05%

ESE - End Semester Examination (Submission) - 50%

Total - 100%

PSY156N - PSYCHOLOGY OF RELATIONSHIPS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Understanding close relationships is among the central goals of social psychology. Close relationships range from family ties to friendships to romantic and sexual relationships. Our main purpose will be on learning about the life cycle of adult intimate (i.e., romantic) relationships, ranging from stages of initial attraction and relationship initiation to growth and maintenance of the relationship, and in some cases, dissolution. Although other close relationships such as close friendships, family, and work relationships will also be addressed and integrated into the course, they will be of secondary importance. Class meetings will consist mainly of facilitated discussions and student-led presentations on topics such as the biological bases of attraction and love, commitment and interdependence, relationship cognition, attachment, communication, sexuality, relational interaction patterns, relationship satisfaction, and the social context of relationships (e.g., the influence of others) conflict, relationship dissolution, and relationship maintenance.

CO1: Understand the major concepts and models of interpersonal relationships.

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

 

 

 

Learning Outcome

CO1: Understand the major concepts and models of interpersonal relationships

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

Unit-1
Teaching Hours:15
Introduction to key theories and concepts in relationship psychology
 

(attachment theory, social exchange theory, equity theory, interdependence theory, etc.), theories of attraction (evolutionary, social, and cognitive perspectives), historical perspectives on the study of relationships, Ethical considerations in relationships. 

Unit-2
Teaching Hours:15
Different types of relationship
 

childhood relationship (parent, teacher, caregiver), adult relationship, friendship and workplace relationships, emerging trends in relationships such as virtual relationship, long distance relationship, cohabitation, post- divorce relationship, friendships and social networks – benefits, types and maintenance. Social media and its influence on relationship formation and maintenance.

Unit-3
Teaching Hours:15
Effective communication strategies
 

Active listening skills and empathetic communication,

Conflict resolution techniques and managing relationship disagreements, developing self-awareness, empathy, emotional intelligence, and applying psychological principles to real-life relationship scenarios.

Text Books And Reference Books:

Baron, R.A., Byrne, D. & Bhardwaj, G. (2010). Social Psychology (12th Ed.). New Delhi: Pearson.

Reis, H. T. (2012). A history of relationship research in social psychology. In A.W. Kruglanski & W Stroebe (Eds.), Handbook of the history of social psychology (pp. 213-232). New York: Psychology Press.

Graziano, W. G., & Bruce, J. W. (2008). Attraction and the initiation of relationships: A review of the empirical literature. In S. Sprecher, A. Wenzel, & J. Harvey (Eds), Handbook of relationship initiation, pp. 269-295. New York: Psychology Press

Essential Reading / Recommended Reading

Cameron, J. J., Stinson, D. A., & Wood, J. V. (2013). The bold and the bashful: Selfesteem, gender, and relationship initiation. Social Psychological and Personality Science, 4, 685-692. https://doi.org/10.10 02/9780470939338

Miller, Chapter 1: The Building Blocks of Relationships

Finkel, E.J., Eastwick, P.W., Karney, B.R., Reis, H. T., & Sprecher, S. (2012). Online dating: A critical analysis from the perspective of psychological science. Psychological Science in the Public Interest, 13, 3–66.

Sbarra, D. A., & Beck, C. J. A. (2013). Divorce and close relationships: Findings, themes, and future directions. In J. A. Simpson & L. Campbell (Eds.), The Oxford handbook of close relationships (pp. 795-822). Oxford, UK: Oxford University Press.

Lewandowski, G. W., Aron, A., Bassis, S. & Kunak, J. (2006). Losing a self-expanding relationship: Implications for the self-concept. Personal Relationships, 13, 317-331.

Vanden Abeele, M., Schouten, A. P., & Antheunis, M. L. (2017). Personal, editable, and always accessible: An affordance approach to the relationship between adolescents’ mobile messaging behavior and their friendship quality. Journal of Social and Personal Relationships.

Emery, L. F., Muise, A., Dix, E. L., & Le, B. (2014). Can you tell that I’m in a relationship? Attachment and relationship visibility on Facebook. Personality and Social Psychology Bulletin, 40, 1466–1479.

Evaluation Pattern

Course outcomes

CIA1

(Total 20 marks)

CIA2

(Total 20 marks)

CIA3

(Total 50 marks)

Attendance + CP

(10 marks)

CO1:

20

  10

15

 

CO2:

 

10

  15

 

CO3:

 

 

20

 

Note (if any):

CIA 1 will be individual assignments (video presentations)

 CIA 2 will be group presentations